Food & CPG Marketing

About the Program

Niagara University’s undergraduate program in food and consumer-packaged goods marketing prepares students for exciting careers in the innovative and strategic world of global food and brand marketing. The marketing department offers dynamic and relevant courses demanded by industry today and provides outstanding career opportunities through internships, networking opportunities, and personal relationships with executives of top local and national companies. The faculty are not only accomplished Ph.D. academics, but also highly successful business executives who bring real-world knowledge and success to the classroom.

 

Experiential Learning

Gain real-world experience through internships with companies like Clorox Corp., Rich Products, Wegmans, and Perry’s Ice Cream. Attend national trade shows, compete in case-study competitions, shadow executives from top companies, and more.

Opportunity

Master established market-ing concepts and cutting-edge perspectives on branding, category man-agement, persuasive communication, relationship marketing, product design, social media, and digital analytics. Be ready to launch careers with the world’s most innovative companies.

Industry Connection

Some of the world’s leading industry executives are members of Niagara Uni-versity’s Food Marketing Center of Excellence (FMCOE). Through the FMCOE students can attend an annual conference on marketing innovation and gain networking opportunities.

Niagara University’s concentration in food and consumer-packaged goods marketing prepares you for a variety of careers in this innovative and ever-evolving field.

The marketing department and the Food Marketing Center of Excellence provide strong industry connections. NU’s Office of Career Services offers lifetime job placement assistance for all graduates.

I have learned so much about the industry I plan to work in, as well as how to present myself as a pro-fessional in a work environment. Through my work {at Rich Products}, I have been able to see how what I am learning in my classes are being applied in the everyday work of this billion dollar company.

Ashley Decker, ’18

careers
Advertising
Marketing Manager
Brand Manager
Consumer Trends Analyst
Market Research

$132,620

Median Pay for Advertising, Promotions, and Marketing Managers in 2018 according to U.S. Bureau of Labor Statistics

Employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.