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Dr. Paul S. Richardson


Bisgrove Hall, First Floor, Room 168

Office Hours:
M: 12 - 2 p.m.
T: 12 - 2 p.m.
TH: 12 - 2 p.m.

Phone: 716.286.8169


Dr. Paul S. Richardson


Dr. Paul S. Richardson has a Ph.D. in marketing and an M.I.M. from American Graduate School of International Management (ASU -Thunderbird School of Global Management). Dr. Richardson has published over twenty papers in areas of branding, social media, digital marketing, and consumer behavior. His research has appeared in journals such as the Journal of Marketing, the Journal of Retailing, the Journal of Product and Brand Management, the Journal of Consumer Affairs, the Journal of Promotion Management, and others. Dr. Richardson has received over 4500 academic citations for his research. Dr. Richardson has developed and taught courses in social media marketing, digital analytics, big data, marketing analytics, marketing strategy, and other areas.  Currently, Dr. Richardson is chair of the marketing department.

Focus of Teaching

Dr. Paul S. Richardson teaching focuses on social media, digital marketing, digital analytics, big data, and content marketing. In addition, Dr. Richardson teaches marketing analytics and marketing strategy.

Current Research

Dr. Paul S. Richardson’s current research concerns strategic usability in web and app design. Strategic usability concerns the manipulation of search features and design elements to vary ease of use and usefulness in motivating targeted segments to engage in desired behaviors.

Current Involvement

Dr. Paul S. Richardson is Marketing Department Chair and a member of the Quality Assurance Assessment Committee of the Holzschuh College of Business Administration. Dr. Richardson is on the Board of Directors of the Business Research Consortium and editor of BRC Journals and annual proceedings.

Educational Background

  • Ph.D. State University of New York at Buffalo, Marketing, 1992
  • MIM American Graduate School of International Management, 1987
  • B.A. Central College (Pella, Iowa),  Business Administration, 1985