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Dr. Shawn P. Daly


Bisgrove Hall, First Floor, Room 179

Office Hours:
M: 10 a.m. - 12 p.m.
T: 10 a.m. - 12 p.m.
W: 10 a.m. - 12 p.m.

Phone: 716.286.8179


Dr. Shawn Daly


Dr. Shawn P. Daly Ph.D brings to Niagara University a real world business perspective. His past employment includes R&D engineering with a multinational chemical firm and marketing management of a laboratory instrument manufacturer. Latin America and Europe was his primary focus of business travel and negotiation experience.

The winner of two Fulbright scholarships, Dr. Daly has lectured extensively on medical tourism, business-to-business marketing, and business education. These engagements have covered much of Europe and Asia, including China, Kazakhstan, Mongolia, Romania, and Finland. Two universities selected Dr. Daly for their awards of teaching distinction. He has published and presented over fifty papers; including one of the most commonly cited articles in the Journal of Marketing Education.

Dr. Daly was elected national vice-chair of the Teaching Special Interest Group of the American Marketing Association. Before assuming his new role at Niagara University, Dr. Daly was dean of the Business School at Tiffin University (Tiffin, Ohio), then at the University of the Incarnate Word (San Antonio, Texas). His other teaching experience includes time at both Villanova University and Temple University in Philadelphia, Pa.

Focus of Teaching

  • MKG 201 – Principles of Marketing
  • MKG 305 – Integrated Marketing Communication
  • MKG 311 – Market Research
  • MKG 325 – Global Marketing


  • MKG 633 – Marketing Engineering
  • MKG 634 – Global Marketing

Educational Background

  • Ph.D. in International Business, Temple University, Philadelphia, PA, USA
  • M.Ed. in Religious Education, Loyola University, New Orleans, LA USA
  • M.B.A., Villanova University, Villanova, PA, USA
  • B.S. & M.Eng. in Chemical Engineering, Virginia Tech, Blacksburg, VA, USA