Dr. Peggy M. Choong

Biography

Dr. Peggy M. Choong has a Ph.D. in marketing from SUNY Buffalo.  From 1998 to the present, Dr. Choong was a faculty member of Niagara University.  In 2004, she was granted tenure and promotion to Associate Professor of Marketing.  She was promoted to the rank of Professor in 2008. In 2012, she was named Associate Dean.

At Niagara University, Dr. Choong created the Marketing Engineering, Global Marketing and Product and Integrated Marketing Communication courses in the MBA program.  She also created the Product and Integrated Marketing Communication course in the undergraduate program.

Dr. Choong also has experience teaching Principles of Marketing, Consumer Behavior, Marketing Research, Product and Integrated Marketing Communication Strategy, Strategic Marketing Management (MBA) and Global Marketing (MBA).

Dr. Choong currently serves as the co-chair of the Committee for College Teaching and Learning, member of the Castellani Art Museum advisory council, co-chair of the Curriculum Committee for the College of Business Administration and member of the Human Resource Advisory Council.  She is also the coordinator of the Study Abroad Program at the Business School.

Dr. Choong’s research has appeared in the Journal of Services Marketing, Advances in Consumer Research, Academy of Marketing Studies, Journal of Research on Christian Education and Health Marketing Quarterly.

Focus of Teaching

• MKG 313 – Marketing Research

MBA

• MKG 631 – Strategic Marketing
• MKG 634 – Global Marketing