Sport & Recreation Management


The sport management degree program prepares students for management careers in the exciting and increasingly competitive sport and recreation industry. The program is intended for students aspiring to leadership positions in the fast-growing fields of athletic administration, marketing, or sport operations.

For students eyeing careers in organizations like the NFL, NHL, MLB, NCAA, MAAC, or those interested in working for industry heavy-hitters like Nike, Reebok, New Balance, and New Era Cap (to name a few), the sport management program will help prepare them.

A Cutting-Edge Curriculum

The innovative curriculum blends courses in sport management with broader-based business courses, and puts a specialized emphasis on the unique technological, managerial, and leadership skills necessary for managers and leaders in the sport and recreation industry. Students will learn many aspects of the industry, including policy and governance, sport law, sport finance, and event and facility management. The curriculum also places a heavy focus on experiential learning, as students in the program will graduate with 800 hours of industry field experience, giving them a significant advantage over their competition.

Niagara University’s program in sport and recreation management prepares students for a variety of careers in this innovative and ever-evolving field by giving them exposure to a wide array of firsthand experiences. NU has partnered with Pegula Sports and Entertainment, giving students many internship and career opportunities, and has a strong alumni network in the field as well.

Working field and gameday operations, marketing, ticket sales and concessions for the Niagara Power gives students a glimpse into real-world industry situations, and prepares them for future careers.

“At Niagara, I was able to develop skills that would become the everyday practical knowledge in the position that I now hold. The faculty is always there for you. The open door policy helps your learning throughout the process of earning your degree.”

- Kyle Barker, ’19, Coordinator of Broadcast and Multimedia Production, Niagara University Athletics

General Manager
Marketing Director
Operations Manager
Public Relations


Median Pay for General and Operations Managers in 2018 according to U.S. Bureau of Labor Statistics

Experiential Learning

Gain practical experience through internships, and unique experiences like working operations for the Niagara Power, a NYCBL baseball team that is owned and operated by the Niagara University College of Hospitality and Tourism Management.


Strong relationships with athletic organizations and industry professionals help place students in internships with the Buffalo Bills, Buffalo Sabres, Buffalo Bisons, and the NCAA.


Esteemed faculty and “experts in residence” in various fields bring expertise in areas like marketing and corporate relations, and help foster relationships with industry influencers.