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Sport & Recreation Management

“At Niagara, I was able to develop skills that would become the everyday practical knowledge in the position that I now hold. The faculty is always there for you. The open door policy helps your learning throughout the process of earning your degree.”

- Kyle Barker, ’19, Coordinator of Broadcast and Multimedia Production, Niagara University Athletics

A Cutting-Edge Curriculum

The sport management degree program prepares students for management careers in the exciting and increasingly competitive sport and recreation industry. The program is intended for students aspiring to leadership positions in the fast-growing fields such as athletic administration, marketing, and sport operations.

Between our diverse set of courses and experiential learning opportunities, the sport management program helps to prepare students to enter the field with the skills and tools needed to succeed. With our 800-hour field experience requirement, students are able to work extensively in the industry, thus giving them a leg up on the competition upon graduation.

Niagara University’s program in sport and recreation management prepares students for a variety of careers in this innovative and ever-evolving field by giving them exposure to a wide array of firsthand experiences. NU has partnered with Pegula Sports and Entertainment, giving students many internship and career opportunities, and has a strong alumni network in the field as well.

Working field and game day operations, marketing, ticket sales and concessions for the Niagara Power gives students a glimpse into real-world industry situations, and prepares them for future careers.

Experiential Learning

Gain practical experience through internships, and unique experiences like working operations for the Niagara Power, a NYCBL baseball team that is owned and operated by the Niagara University College of Hospitality and Tourism Management.


Strong relationships with athletic organizations and industry professionals help place students in internships with the Buffalo Bills, Buffalo Sabres, Buffalo Bisons, and the NCAA.


Esteemed faculty and “experts in residence” in various fields bring expertise in areas like marketing and corporate relations, and help foster relationships with industry influencers.

General Manager
Marketing Director
Operations Manager
Public Relations


Median Pay for General and Operations Managers in 2018 according to U.S. Bureau of Labor Statistics