Tourism and Event Management

One of the Fastest Growing Sectors in the World

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Tourism allows visitors to learn, discover, experience, and enjoy culture. The tourism and event degree program at Niagara University prepares students for management careers facilitating these experiences and understanding the leadership needs of the industry. Through coursework and field experience, our students meet the challenges of this rapidly changing industry in which leadership, information technology, multiculturalism, and internationalization play key roles in business management.

A Global Approach to Tourism 

The curriculum is based on the demands of the industry and the core principles of a dynamic business environment with specialized emphasis on the unique technological, managerial, and analytical requirements of managers and executives coordinating five-star experiences. Integrated throughout the curriculum is an emphasis on globalization, leadership, and technological advances in tourism and event coordination.

The program encourages further specialization through the achievement of a single or double concentration. Niagara’s open curriculum allows future managers to build their own concentrations to best suit their interests and future plans. Students select from coursework around tourism destination management, and event and meeting management. 

This cutting-edge degree program is designed to provide students with a readiness and competency for employment in the worldwide tourism and recreation industry in such diverse settings:

  • theme parks
  • tour operations
  • cultural and natural attractions
  • events and festivals
  • transportation industries
  • sports and entertainment venues
  • tourism promotion agencies
  • conventions, events, and programs
  • historic preservation districts

Degree Outlook

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“In an industry of people serving people, Niagara has highlighted that vision of people first in all aspects. Through my time at Niagara, I have been elevated as a student leader that has opened up so many doors. As a triple concentration student, the alumni network is beneficial to all parts of my learning and educational growth. I will be forever grateful.” – Kaitlynn Dauphinee, ‘23

Travel Agent
Event and Conference Manager
Resort Manager
Tourism Marketing
Charity Fundraiser


Median Pay for meeting, convention, and event planners in 2020 according to the U.S. Bureau of Labor Statistics.