Program Overview
Food and Consumer Packaged Goods Marketing concentration prepares students for exciting careers in the global world of food and brand marketing.
The Food & CPG Marketing concentration is an excellent choice for students who plan to create, develop, and grow the consumer brands of the future. Imagination and creativity are at the heart of this concentration. Students learn how to harness insights that spark new brand innovations, improve the lives of consumers, and influence the global community.
Brand innovations require analytics and inspiration. Therefore, students embrace a highly unique curriculum offered by only a handful of programs. This unique concentration enjoys much support and engagement from industry partners who have formed the Food Industry Center of Excellence to sponsor internships, workshops, and career opportunities.
The Food & CPG Marketing concentration offers highly specialized courses designed to foster creative thinking and deep knowledge of the field. Faculty include award-winning industry executives who not only teach but also mentor students at industry competitions and trade shows. Unique courses in category management, the global food industry, marketing innovation, and analytics make this concentration unique. Food marketing graduates are highly prized by industry who enjoy the fast track to executive leadership.
Experiential Learning
Courses stress real-world projects with leading companies that have included Clorox, Rich Products, Wegmans and Perry’s Ice Cream.
Career Opportunities
Students have the opportunity for highly prized internships for career exploration and experience. Students completing this concentration are in high demand by industry and have excellent career growth and success.
Engagement
Students attend national trade shows, competitions, and conferences. Students also connect with food marketing executives in the Food Industry Center of Excellence.
I have learned so much about the industry I plan to work in, as well as how to present myself as a professional in a work environment. Through my work (at Rich Products), I have been able to see how what I am learning in my classes is being applied in the everyday work of this billion dollar company.Ashley Decker, ’18 Marketing Coordinator, Rich Products, Inc.
Explore This Minor!
View Coursework
Pursuing a minor can enhance your academic experience and broaden your expertise beyond your major field of study. The minor coursework is designed to provide foundational knowledge and specialized skills to diversity your academic credentials and future opportunities. Explore coursework for a minor in this program!
Prepare to Soar
Academic, Experiential, and Career Pathways
Careers
Brand Manager
Category Manager
Channel Manager
Market Analyst
Product Development
Accreditations
Associations
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NU offers rolling admissions, which means that you can apply at any time for the upcoming semester. Applications are reviewed as they come in, and students are typically notified of an admission decision in 3-4 weeks. What’s stopping you?
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