Program Overview

Credits: 126 credits

Whether you’re interested in a broad program or specialization like social media or food industry, studying Marketing at Niagara University will provide you an unbeatable advantage in developing your creativity, innovation, and insight into the winning brands of the future. Our courses and active opportunities are designed for your growth and success, charting the flight plan to help you achieve exceptional career growth.

As a Marketing student at Niagara, you’ll engage with generative AI technologies, predict outcomes using machine learning, create and publish captivating digital content, launch impactful marketing campaigns, and build winning brands. You’ll join a cohort of enthusiastic and engaged students who participate in national competitions, trade shows, study abroad activities, and on-campus clubs like the Niagara University Marketing Association (NUMA).

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Why Marketing at NU? Why Marketing at NU? Why Marketing at NU? Why Marketing at NU? Why Marketing at NU? Why Marketing at NU?
Why Marketing at NU? Why Marketing at NU? Why Marketing at NU? Why Marketing at NU? Why Marketing at NU? Why Marketing at NU?
Advanced Industry Learning

Our program brings you into the cutting edge of the profession by incorporating AI, machine learning, analytics, brand strategy, content marketing, innovation, social media, and digital marketing.

Expert Faculty and Mentorship

Our faculty are top scholars in the field who bring their well-regarded research into the classroom. They are frequently joined by industry experts with decades of experience to give you a balanced real-world perspective.

Experiential Learning

You’ll pair theory with practice at Niagara by bringing your education and development to trade shows, competitions, conferences, internships, industry shadow days, and more.

Through Niagara, I had the chance to travel, attend industry trade shows, compete in case competitions, and network with industry professionals who actively sought out Niagara students for internships and full-time positions. These experiences fueled my passion for marketing and provided me with a profound sense of purpose.
Ashley Decker, ‘18, MBA ‘20 Food and CPG Marketing | Associate Manager of Integrated and Performance Marketing, Rich Products

Discovery Awaits

What You’ll Study at Niagara University

You’ll focus on the three pillars of marketing at Niagara: Strategy and innovation, content excellence, and branding and insights. The courses in our program are impactful and relevant by encompassing the latest theory, best practices, and applications in the field. Through the program, you’ll work with faculty on building a portfolio so you can confidently show prospective employers your outstanding work.

Our B.S. in Marketing program offers curriculum flexibility so you can take one or two additional specialized concentrations to increase your potential. There are multiple pathways for you.

  1. B.S. Marketing Degree alone. Take other business electives.
  2. B.S. Marketing Degree + Social Media and Digital Marketing (SMDM)  concentration. 
  3. B.S. Marketing Degree + Food & Consumer-Packaged-Goods (FM) concentration.
  4. B.S. Marketing Degree + SMDM + FM concentrations.
Smiling student in class

Find Your Best Self

Knowledge, Experience, and Skill Development

Critical problem-solving ability

Communication and interpersonal skills

Practical experience with content creation, analytics, and strategy

Explore This Minor!

View Coursework

Pursuing a minor can enhance your academic experience and broaden your expertise beyond your major field of study. The minor coursework is designed to provide foundational knowledge and specialized skills to diversity your academic credentials and future opportunities. Explore coursework for a minor in this program!

 

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Prepare to Soar

Academic, Experiential, and Career Pathways

Opportunities

Study Abroad opportunities
Beta Gamma Sigma Honor Society
American Marketing Association
Niagara University Marketing Association

Careers

Median salary for marketing managers $156,580 per year according to the U.S. Bureau of Labor Statistics

Accreditations

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Ready to Apply?

Filling out an application is easy!

NU offers rolling admissions, which means that you can apply at any time for the upcoming semester. Applications are reviewed as they come in, and students are typically notified of an admission decision in 3-4 weeks. What’s stopping you?

Apply Now
*Learn more about our admissions process, policies & criteria

Main Contact

Dr. Paul S. Richardson
Dr. Paul S. Richardson

Professor


M: 12 - 2 p.m.
T: 12 - 2 p.m.
TH: 12 - 2 p.m.

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Department Faculty

Dr. Shawn P. Daly

Professor

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Dr. Bingyang Fang

Assistant Professor of Marketing

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Dr. Hsin-Yi Liao

Assistant Professor

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Dr. Paul S. Richardson

Professor

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Stacey Woock

Faculty Fellow

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