Program Overview
If you spend hours analyzing how brands win on TikTok, what makes a YouTube channel explode, or why some Instagram campaigns become culture — this concentration is built for you. Social media, digital marketing, and AI now drive how brands compete, and the careers tied to these disciplines are among the fastest-growing in business.
You’ll master the full digital marketing stack: building social campaigns that travel, creating content that engages, running search and inbound programs, and using analytics to prove what works. You’ll earn industry certifications along the way. And you’ll learn what most marketing programs don’t yet teach — how to work with AI as a collaborator, build AI-powered content systems, and orchestrate AI agents that automate marketing workflows.
Graduates step into roles at agencies, brand teams, tech companies, fashion houses, e-commerce startups, and the marketing organizations of virtually every industry. You’ll leave with a portfolio of real work — campaigns you’ve run, content you’ve created, and AI applications you’ve built — and the confidence that comes from already doing the job before you start it.
Why Social Media, Digital Marketing & Artificial Intelligence Concentration at NU?
Quality
The foundation of this concentration is content excellence. Students learn the latest content strategies and tactic for impact.
Relevant
Students develop an extensive content portfolio based on careful study of the world’s leading social and digital marketers and insights from award-winning agencies.
Industry Certifications
The concentration is designed to jumpstart careers in social media and digital marketing. Students complete the concentration with industry-recognized certifications.
Explore This Minor!
View Coursework
Pursuing a minor can enhance your academic experience and broaden your expertise beyond your major field of study. The minor coursework is designed to provide foundational knowledge and specialized skills to diversity your academic credentials and future opportunities. Explore coursework for a minor in this program!
Prepare to Soar
Academic, Experiential, and Career Pathways
Careers
Content Strategist
SEO Manager
Digital Marketing Manager
Social Media Marketer
Accreditations
Ready to Apply?
Filling out an application is easy!
NU offers rolling admissions, which means that you can apply at any time for the upcoming semester. Applications are reviewed as they come in, and students are typically notified of an admission decision in 3-4 weeks. What’s stopping you?
Apply Now