Program Overview
Credits: 123
Our Sport and Recreation Management program prepares you for leadership positions in the many sectors of this exciting and evolving industry. Our curriculum blends courses in sport management with broader-based business studies while emphasizing the skills needed to succeed upon entering the profession.
As a NU student, you’ll gain insight into the issues and challenges facing professional teams, collegiate athletics, youth sports, adult recreation, and the overall health and fitness economy. Our program will prepare you to address these current issues while gaining the tools to help develop solutions through policy and governance, sport law, sport marketing and promotions, and event and facility management.


Experiential Learning
You’ll gain significant practical experience through unique internships and opportunities with the Buffalo Sabres, Buffalo Bills, Buffalo Bisons, NCAA Division I athletics, and more.
Networking
Our strong relationships with engaged alumni, industry professionals, and sport organizations will benefit you with placements both during your time at Niagara, and well after graduation.
Expert Instruction
Our esteemed faculty and “experts in residents” throughout various fields will offer you expertise in areas like marketing and corporate relations, while helping you foster relationships with industry influencers.


During my time at Niagara, I worked for the Toronto Blue Jays, Niagara athletics, and more. By taking advantage of every opportunity I was offered, I created the foundation for success in my career.Alyssa Norman, ‘19, ‘21 M.S. Sport Management Corporate Service Coordinator for the Tucson Roadrunners
Discovery Awaits
What You’ll Study at Niagara University
At Niagara, we’ll cover all aspects of the evolving sport industry. Our partnerships with the owners of the Buffalo Bills, Sabres, and Bandits ensure that you can make a direct impact in the industry even before graduation. Our program emphasizes significant field experiences that immerse you in the field from your first day on campus, providing you with a significant competitive edge in the job market.
If you’re interested in collegiate athletics or youth sports, you can engage with our Division I programs or take advantage of our partnership with Project Play WNY to create valuable pathways within the industry.


Find Your Best Self
Knowledge, Experience, and Skill Development
Extensive high impact practice through internships and placements
Foundational knowledge and experiences through all levels of the sports industry
Understanding of industry issues to develop solutions
Cross-discipline courses with broader business studies
Niagara By the Numbers
Prepare to Soar
Academic, Experiential, and Career Pathways
Related Programs
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- M.S. Sport Management »
Opportunities
Buffalo Bills
Buffalo Sabres
Buffalo Bisons
NHL Draft
NCAA Division I Men’s
Basketball Tournament
NCAA Frozen Four
MLB Spring Training
The annual MAAC Men’s and Women’s Basketball Tournaments
Niagara University Division 1 Athletics (all sports)
Sport Management Association
Club Management Association
Careers
Agent/Scout
Country Club Management
Game Day Communication
General Manager
Operations Manager

Ready to Apply?
Filling out an application is easy!
NU offers rolling admissions, which means that you can apply at any time for the upcoming semester. Applications are reviewed as they come in, and students are typically notified of an admission decision in 3-4 weeks. What’s stopping you?
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