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A Powerful Educational Experience

Marketing is an exciting field of study and a critical component to any successful business enterprise. The marketing program at Niagara University prepares individuals to tackle challenges within this ever-changing field, such as learning all the components integral to developing a well-executed marketing strategy for an organization’s product or service offerings, the value that can be derived from them, and how the brand value is communicated to potential clients and customers. Students will benefit from small class sizes, and will learn from faculty that have served as business executives, bringing real-world industry experience to the classroom.

A Cutting-Edge Curriculum

The coursework for marketing majors includes classes on consumer behavior, integrated marketing communications, market research, channels of distribution, international marketing, and sales communications, all covering a wide array of marketing perspectives to fully prepare students for careers in marketing. Additional courses focus on innovation, social media, digital marketing, and analytics. Concentrations can be added in food and consumer-packaged goods marketing, marketing strategy, or both. Students gain real-world learning by participating in cutting-edge simulations, case studies, projects, and internships with leading companies.

Curriculum Cards


Master established marketing concepts and cutting-edge perspectives on branding, category management, persuasive communication, relationship marketing, product design, social media, and digital analytics. Be ready to launch careers with the world’s most innovative companies.


Marketing faculty are not only accomplished Ph.D. academics, but also highly successful business executives who bring industry knowledge and best practices into the classroom.

Experiential Learning

Gain real-world experience through internships with companies like Clorox Corp., Rich Products, Wegmans, Perry’s Ice Cream, and Acosta. Attend national trade shows, compete in case-study competitions, shadow executives from top companies, and more.

Public Relations
Market Research
Marketing Manager
Brand Manager


Mean Pay for Entry Level Market Research Analysts and Marketing Specialists in 2020 according to U.S. Bureau of Labor Statistics.