President's Cabinet

Michael Freedman

Michael Freedman

Vice President for Undergraduate Enrollment & Marketing

Michael Freedman has held the position of vice president of undergraduate enrollment management and marketing at Niagara University since June 2021. In this role, he oversees five departments (marketing, freshman and transfer admissions, financial aid, and operations) that are charged with developing a sustainable enrollment blueprint focused on enhancing the academic vitality and diversity of the student body.

Freedman originally joined the university in 2010 as assistant director of public relations and manager of online content and has served in several roles since then, from public relations and social media to admissions/enrollment and marketing. In 2019, he was named associate vice president for marketing and first-year enrollment in the Office of Enrollment Management, where he has played a key role in the management of the admissions and marketing teams and building the university’s prospect management system and strategic enrollment planning. He has also taught introductory and capstone courses on public relations, marketing, and advertising.

In 2015, Freedman was named to Niagara County’s inaugural 12 Under 40 class, a group of the community’s most promising young leaders, and the Buffalo Niagara Partnership recognized him in 2013 with its Spotlight Professional Award. He is also a member of Leadership Niagara’s Class of 2015, and has served on several area boards and committees, including the Buffalo-Niagara chapter of the Public Relations Society of America, for which he served as board chair in 2020, the Niagara River Region Chamber of Commerce, Leadership Niagara, the Taste of Buffalo, the Heart, Love and Soul food pantry and the Center of Renewal at Stella Niagara.

Freedman earned a bachelor’s degree in communications from SUNY Geneseo and an MBA in strategic marketing from Niagara University.