Program Information

The admissions requirements for this program include an undergraduate degree, a cumulative 3.0 GPA supported by undergraduate transcripts, two letters of recommendation, a resume and personal statement of intent. Students with an overall undergraduate GPA of less than 3.0 will be required to provide GRE or GMAT scores. Significant work experience in a related field may be considered to supplement these requirements. The sport management program director can answer any questions concerning admission requirements.

This course provides students the opportunity to examine in-depth, unique areas of need in the field of sport management including human resource management, risk assessments, public relations, educational settings and not-for-profit organizations with an eye toward forming the foundation for future issue identification and areas for further study.

Upon successful completion of this course students should be able to:

  • Expand their intellectual understanding of unique areas of interest in sport management.
  • Identify issues and the knowledge, skills and abilities needed to be applied in those areas.
  • Analyze relationships that exist in sport management settings.
  • Propose and apply solutions to address issues in sport.

This course will provide students with an understanding of computers for use in conducting research in a sport setting using a statistical software package (SPSS). Students will develop a fundamental understanding of the use of computers for management applications and be able to integrate these applications to actual sport related activities.

Upon successful completion of this course students should be able to:

  • Use statistical analysis to describe and summarize data.
  • Perform statistical hypothesis testing.
  • Examine and model the relationship between variables.
  • Present statistical data and analysis in professional documents using common business software.

This course focuses on sport as social and cultural phenomena using sociological concepts and critical thinking to investigate such issues as how sport and sport participation affect our lives and how sport impacts our ideas about masculinity, femininity, class inequality, race and ethnicity, work, fun, achievement, competition, individualism, aggression and violence and how sport is connected with important spheres of social life in societies.

Upon successful completion of this course students should be able to:

  • Learn to use the tools needed to think in an informed and critical way about sport in society.
  • Understand sport in terms that go beyond performance statistics and competitive outcomes and deal with issues of power and power relations in society.
  • Develop an awareness of how sport and sport participation impact the lives of individuals and groups in asociety.
  • Learn what is needed to make informed choices about sport and sport participation in connection with our lives and the lives of others in our families and communities.

This course will provide the student with an introduction to the spirit and theory of research tying the scientific method and application to the sport management profession. Methods of problem identification, statement of testable hypothesis, design, summation of findings, research reporting, and writings will be examined.

Upon successful completion of this course students should be able to:

  1. Understand and apply the basic principles of research and data analysis related to sport management.
  2. Utilize current technology and research methods in professional practice.
  3. Design and implement research projects for use in the field.
  4. Create effective reports and research papers for both professional and academic use.

This course includes an in-depth study of sports marketing and its influence on the accomplishment of objectives in sport. It involves a thorough review of the product and service, and details bringing the product to market. Topics include advertising, promotions, public relations, location, pricing, sponsorships, licensing, market segmentation, and the role of research. 

Upon successful completion of this course, students should be able to:

  1. Understand the role of marketing for sport organizations, including the unique aspects of the sport product or service
  2. Appreciate the differences among advertising, promotions, sponsorship and licensing as means of revenue generation in sport.
  3. Apply the skills and techniques required to perform marketing and sales functions for a sport organization.
  4. Create and implement sales and marketing plans.
  5. Conduct market research.

This course is designed to provide a student with an understanding of the field of public relations, communications, development and support organizations as they apply to sport organizations. An understanding of public relations planning is provided as well as a study of the concepts of sports fundraising. It provides a framework within which development staff, managers, and directors can operate and develop fundraising programs and create support organizations.

Upon successful completion of this course students should be able to:

  1. Appreciate the need for effective public relations and communications in sport.
  2. Create traditional public relations materials for use in the sport industry.
  3. Develop public relations and crisis management plans.
  4. Organize and implement fundraising and “friend-raising” campaigns for sport organizations.

This course will examine all aspects of the management of sport facilities and events, including development, planning, staffing, operations, and evaluation.  Students will study the relationships between the respective parties among ownership, management and the event itself. 

Upon completion of this course students will be expected to:

  1. Demonstrate a comprehensive understanding of the process of event management, from planning, to marketing, implementation and evaluation of the event.
  2. Apply principles of management in the operations of a sport facility, including planning, organizing, leading and evaluating the operations of the facility.
  3. Demonstrate a comprehensive understanding of risk management and apply principles of risk management in operations of both sport facilities and events.
  4. Demonstrate an understanding of the process of planning and developing a facility, including knowledge of the role of the Americans with Disabilities Act, in the planning process.
  5. Understand principles of contract development, the Request for Proposal process, and contract negotiation in sport facility and event management.
  6. Apply marketing principles to attract consumers to sport facilities and events.
  7. Demonstrate an ability to develop and implement an event management plan for a sport event.
  8. Apply economic principles to evaluate the impact sport facilities and events have on local communities.

This course will provide a basic understanding of legal concepts as they apply to the recreation and sport business. Lectures will focus on legal issues within both amateur and professional sports and will incorporate case law and other materials from both the text and outside sources.  Students are encouraged to pursue outside legal readings in particular areas of interest.

Upon completion of this course students will be expected to:

  1. Enhance understanding of the legal concepts, terms, definitions and rules facing sport and recreation managers.
  2. Understand the importance of issue identification as well as appropriate actions within a variety of sport settings.
  3. Learn to analyze and evaluate factual situations to understand how legal principles were determined and how those principles may be applied to avoid repeating mistakes made by other administrators.
  4. Understand the impact of external forces, public policy and the business environment on legal decisions in the recreation and sport industry.
  5. Refine skills in developing a position, defending it and persuading others toward a point of view through research, analysis and written communication. 

This course focuses on the importance of understanding the nuances of financial management within sport and recreation organizations. It will discuss how sport and recreation organizations manage money efficiently and effectively through revenue development and expenditure choices and requirements. The course focuses on the importance of understanding, preparing and defending operating and capital budgets for sport and recreation organizations. 

Upon completion of this course students should be able to;

  1. Understand the differences between public enterprises, private not-for-profit enterprise, commercial enterprises and social business enterprises in sport and recreation and how the three differ in their missions, how they obtain funds and how they manage their finances
  2. Understand and apply traditional and innovative techniques of financial management in public, private not-for-profit and commercial sport and recreation organizations
  3. Understand how financial statements, spreadsheets and principles of accountability in sport and recreation organizations apply to budgeting
  4. Identify sources of revenue for financing sport and recreation endeavors and understand how to obtain these sources for organizations
  5. Understand the responsibilities of the financial decision makers and the financial administrators in organizations
  6. Develop an understanding of the interrelationship between development activities, financial management and economics in the sport and recreation field.

Students will be expected to complete a 400 hour structured and supervised internship with an organization in a segment of the sport industry of their choosing.  The internship will contain an advanced level of creativity and responsibility for the student.  The student will set goals with a supervisor and will be evaluated on those goals. A final reflective paper will be required.

Upon satisfactory completion of the course, the student will have: 

1.    Performed expanded management duties under the supervision of a practicing

sport manager.

2.   Developed the knowledge and skills needed to succeed within the sport industry.

3.   Applied knowledge learned from course work to “real world” situations.

4.   Gained expanded management experience in an area of interest in the sport


The course provides an analysis of professional and amateur sports organizations from a philosophical, historical, and operational perspective. It takes an in-depth look at the management and business practices of this industry. It is designed for leaders in the industry who will manage effective and efficient sports organizations

Upon successful completion of this course, students will be expected to:

  1. Appreciate the individual perspectives that frame the culture of individual sport organizations.
  2. Analyze the role that organizational culture plays in sport.
  3. Understand the role of organization structure and measures of effectiveness in sport organizations.
  4. Understand the need for, levels of and effect of regulation on sport organizations.
  5. Apply best practices in the area of organizational behavior, human resource management and social responsibility to the sport industry.

This is the formal development of an original research project under the direction of a faculty committee. Students will identify an original question to study, develop hypotheses collect and interpret data as appropriate. The thesis experience includes the planning and presentation of an oral proposal defense and an oral final defense of a completed research manuscript.

Depending upon undergraduate record, students may be asked to complete some foundation courses in Niagara's College of Business Administration.