Faculty

Dr. Peggy  Choong

Dr. Peggy Choong

Professor of Marketing

Phone:
716.286.8168
Fax:
716.286.8206
Office Location:
Bisgrove Hall, Room 354A
Office Hours:
Fall 2022: T TH 9:30-10:30 & 12-1:30pm & Wed 10-12 via google meets
Fax:
716.286.8206
Curriculum Vitae:
Download Dr. Peggy Choong CV

Peggy Choong has a Ph.D. in marketing from SUNY Buffalo.  From 1998 to the present, Dr. Choong was a faculty member of Niagara University.  In 2004, she was granted tenure and promotion to Associate Professor of Marketing.  She was promoted to the rank of Professor in 2008. In 2012, she...

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Dr. Shawn Daly, P.E.

Dr. Shawn Daly, P.E.

Professor of International Business & Former Dean, College of Business Administration

Phone:
716.286.8179
Fax:
716.286.8206
Office Location:
Bisgrove Hall, 1st floor, Room 179
Office Hours:
Fall 2022: M & W 3-4pm & T TH 9-10 & 3-4pm
Fax:
716.286.8206

HTML Source EditorWord Wrap Dr. Daly brings to Niagara University a real world business perspective. His past employment includes R&D engineering with a multinational chemical firm and marketing management of a laboratory instrument manufacturer. Latin America and Europe was his primary focus of business travel and negotiation experience. The winner of two...

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Ms. Sarah Heximer Klompstra

Faculty Fellow, Marketing Dept.

Phone:
716-286-8058
Fax:
716-286-8296
Office Location:
Bisgrove Hall, 3rd floor, Room 354D
Office Hours:
Fall 2022: T & TH 8-9am, 3-4pm (by appt) and Onli MW 10-12 by appt
Fax:
716-286-8296

Professor Heximer recently started her own fractional marketing venture with the intent to help companies on their terms, and leverage her unique and varied background for their benefit, True Colors Strategy.  She graduated as a 3-2 student from the University of Rochester and Simon School of Business with her MBA...

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Dr. Hsin-Yi (Grace) Liao

Dr. Hsin-Yi (Grace) Liao

Assistant Professor of Marketing

Phone:
716-286-8171
Fax:
716-286-8296
Office Location:
Bisgrove Hall Room 354B
Office Hours:
Fall 2022: M 12:10-2:10, W 2-5pm & F 12:10-1:10
Fax:
716-286-8296

Dr. Liao joined the faculty in August 2022 after receiving her Ph.D. in Business Administration with a specialization in Marketing from the University of Texas at Arlington. Her dissertation, entitled Not All Discounts Are Created Equal: Power Distance Belief and Locus-of-Discount in a Product Bundle, examines how a consumer’s power...

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Dr. Paul  Richardson, Marketing Dept. Chair

Dr. Paul Richardson, Marketing Dept. Chair

Professor of Marketing, and Chair of the Marketing Dept.

Phone:
716.286.8169
Fax:
716.286.8296
Office Location:
Bisgrove Hall, 1st floor, Room 168
Office Hours:
Fall 2022: M, T, TH 12:30-2:30pm
Fax:
716.286.8296

Dr. Richardson joined the Niagara faculty back in the fall of 2005. He has obtained a Ph.D. in Marketing from the State University of New York at Buffalo, as well as a M.I.M. International Management from the American Graduate School of International Management. Also, Dr. Richardson received a B.A. from...

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