Faculty

Dr. Peggy Choong
Professor of Marketing
- Contact:
- Send Email
- Phone:
- 716.286.8168
- Fax:
- 716.286.8206
- Office Location:
- Bisgrove Hall, Room 354A
- Office Hours:
- Spring 2022: on campus T TH 9-:30-10:30am & 12-1 & via googlemeet - W 9-11am
- Fax:
- 716.286.8206
- Curriculum Vitae:
- View/Download
Peggy Choong has a Ph.D. in marketing from SUNY Buffalo. From 1998 to the present, Dr. Choong was a faculty member of Niagara University. In 2004, she was granted tenure and promotion to Associate Professor of Marketing. She was promoted to the rank of Professor in 2008. In 2012, she...

Dr. Shawn Daly, P.E.
Professor of International Business & Former Dean, College of Business Administration
- Contact:
- Send Email
- Phone:
- 716.286.8179
- Fax:
- 716.286.8206
- Office Location:
- Bisgrove Hall, 1st floor, Room 179
- Office Hours:
- Spring 2022: M 10-12pm & T 11-2pm & W 10-11am
- Fax:
- 716.286.8206
- CV:
- View/Download
Dr. Daly brings to Niagara University a real world business perspective. His past employment includes R&D engineering with a multinational chemical firm and marketing management of a laboratory instrument manufacturer. Latin America and Europe was his primary focus of business travel and negotiation experience. The winner of two Fulbright scholarships, Dr....
Ms. Sarah Heximer Klompstra
Faculty Fellow, Marketing Dept.
- Contact:
- Send Email
- Phone:
- 716-286-8058
- Fax:
- 716-286-8296
- Office Location:
- Bisgrove Hall, 3rd floor, Room 354D
- Office Hours:
- Spring 2022: On campus T & TH 3-5pm, & online M&W 10-12pm
- Fax:
- 716-286-8296
Professor Heximer recently started her own fractional marketing venture with the intent to help companies on their terms, and leverage her unique and varied background for their benefit, True Colors Strategy. She graduated as a 3-2 student from the University of Rochester and Simon School of Business with her MBA...

Dr. Paul Richardson, Marketing Dept. Chair
Professor of Marketing, and Chair of the Marketing Dept.
- Contact:
- Send Email
- Phone:
- 716.286.8169
- Fax:
- 716.286.8296
- Office Location:
- Bisgrove Hall, 1st floor, Room 168
- Office Hours:
- Spring 2022: M, T, TH 12:30-2:30pm
- Fax:
- 716.286.8296
- Curriculum Vitae:
- View/Download
Dr. Richardson joined the Niagara faculty back in the fall of 2005. He has obtained a Ph.D. in Marketing from the State University of New York at Buffalo, as well as a M.I.M. International Management from the American Graduate School of International Management. Also, Dr. Richardson received a B.A. from...