Faculty
Dr. Peggy Choong
Professor of Marketing
- Contact:
- Send Email to Dr. Peggy Choong
- Phone:
- 716.286.8168
- Fax:
- 716.286.8206
- Office Location:
- Bisgrove Hall, Room 354A
- Office Hours:
- Fall 2022: T TH 9:30-10:30 & 12-1:30pm & Wed 10-12 via google meets
- Fax:
- 716.286.8206
- Curriculum Vitae:
- Download Dr. Peggy Choong CV
Peggy Choong has a Ph.D. in marketing from SUNY Buffalo. From 1998 to the present, Dr. Choong was a faculty member of Niagara University. In 2004, she was granted tenure and promotion to Associate Professor of Marketing. She was promoted to the rank of Professor in 2008. In 2012, she...
Dr. Shawn Daly, P.E.
Professor of International Business & Former Dean, College of Business Administration
- Contact:
- Send Email to Dr. Shawn Daly, P.E.
- Phone:
- 716.286.8179
- Fax:
- 716.286.8206
- Office Location:
- Bisgrove Hall, 1st floor, Room 179
- Office Hours:
- Fall 2022: M & W 3-4pm & T TH 9-10 & 3-4pm
- Fax:
- 716.286.8206
HTML Source EditorWord Wrap Dr. Daly brings to Niagara University a real world business perspective. His past employment includes R&D engineering with a multinational chemical firm and marketing management of a laboratory instrument manufacturer. Latin America and Europe was his primary focus of business travel and negotiation experience. The winner of two...
Ms. Sarah Heximer Klompstra
Faculty Fellow, Marketing Dept.
- Phone:
- 716-286-8058
- Fax:
- 716-286-8296
- Office Location:
- Bisgrove Hall, 3rd floor, Room 354D
- Office Hours:
- Fall 2022: T & TH 8-9am, 3-4pm (by appt) and Onli MW 10-12 by appt
- Fax:
- 716-286-8296
Professor Heximer recently started her own fractional marketing venture with the intent to help companies on their terms, and leverage her unique and varied background for their benefit, True Colors Strategy. She graduated as a 3-2 student from the University of Rochester and Simon School of Business with her MBA...
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Dr. Hsin-Yi (Grace) Liao
Assistant Professor of Marketing
- Phone:
- 716-286-8171
- Fax:
- 716-286-8296
- Office Location:
- Bisgrove Hall Room 354B
- Office Hours:
- Fall 2022: M 12:10-2:10, W 2-5pm & F 12:10-1:10
- Fax:
- 716-286-8296
Dr. Liao joined the faculty in August 2022 after receiving her Ph.D. in Business Administration with a specialization in Marketing from the University of Texas at Arlington. Her dissertation, entitled Not All Discounts Are Created Equal: Power Distance Belief and Locus-of-Discount in a Product Bundle, examines how a consumer’s power...
Dr. Paul Richardson, Marketing Dept. Chair
Professor of Marketing, and Chair of the Marketing Dept.
- Phone:
- 716.286.8169
- Fax:
- 716.286.8296
- Office Location:
- Bisgrove Hall, 1st floor, Room 168
- Office Hours:
- Fall 2022: M, T, TH 12:30-2:30pm
- Fax:
- 716.286.8296
- Curriculum Vitae:
- Download Dr. Paul Richardson, Marketing Dept. Chair CV
Dr. Richardson joined the Niagara faculty back in the fall of 2005. He has obtained a Ph.D. in Marketing from the State University of New York at Buffalo, as well as a M.I.M. International Management from the American Graduate School of International Management. Also, Dr. Richardson received a B.A. from...
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