Courses

The course presents an overview of the obligations and restraints imposed by law on businesses, as well as the rights and opportunities which are conferred. Students will gain insights into the legal environment in which businesses operate, and the application of legal rules to resolve different issues.

Credit Hours: 3

This course consists of essentially two modules. The first deals with product development issues and the design of global market offerings. The second deals with the planning, organization, implementation and control of integrated marketing communications. Coverage of advertising, sales promotion, public relations, direct marketing and personal selling along with emerging and nontraditional tools, and their integrated management for the accomplishment of promotional objectives. It includes both a strategic focus as well as an emphasis on creative campaign development.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: MKG 201

Study of contemporary research methods used to provide information for solving marketing problems. Topics include marketing research design and ethics, data acquisition and analysis, and communication and application of results.

Credit Hours: 3   /  Normally Offered Spring Semester   /   Prerequisites: MKG 201, BUS 231

Study of consumer acquisition, consumption and disposition of products and services. Focuses on decision processes and the psychological, social, cultural and economic factors that influence them.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: MKG 201

Economic, social, cultural, political, legal and financial dimensions of international markets. Global marketing-strategy options and the conceptual and analytical tools needed to plan and implement them successfully.

Credit Hours: 3   /  Normally Offered Spring Semester   /   Prerequisites: MKG 201

This course is to guide students’ understanding of current merchandising principles and applications related to marketing wholesale and retail food, products and services. Emphasis will be on the application of economic principles, management tools and marketing principles learned in other courses to understand effective marketing practices by food producers, processors and distributors in response to the rapidly changing and highly diverse consuming public. Students will learn about issues of sales promotion, inventory management and assortment decisions used by manufacturers, retailers and wholesalers. Students will also be conversant in the issues and events that are shaping the future of the food system including issues of supply and safety.

Credit Hours: 3   /  fall semester   /   Prerequisites: MKG 181

The purpose of this class is twofold.  First, to allow students the opportunity to develop competency in advanced marketing analytics.  Second, to take the insights from using advanced marketing analytics and transcribe and integrate them into compelling presentations for internal and external company use in their respective marketing careers.  Students will be walked through analytics and measures that senior level marketing managers employ in their jobs everyday including topics such as: market dynamics, segmentation, forecasting, pricing, distribution, and promotion.  In addition to lectures from real-world faculty, the students learning experience will be enhanced through assignments and final project.

Credit Hours: 3   /  spring semester

The purpose of this class is to introduce the students to the innovation process used to develop consumer goods, the considerations that should be kept in mind by marketers to create the best chances for launch success, and real world examples of both successes and failures with respect to both products and the retail environment itself.

Credit Hours: 3   /  fall semester