Youngsoo Choi, Ph.D.

Professor Choi

Youngsoo Choi, Ph.D.

Associate Professor & Academic Associate Dean

Office Location:
St. Vincent's Hall, Room 413


Dr. Choi joined Niagara University in Fall 2013, and has taught Human Resources Management, Marketing of Hotels and Restaurants (until Fall 2015), Strategic Management in Hotels and Restaurants, Special topic: Issues in International Tourism Management, and Technology & Information Management [Graduate course]. His ultimate goal in the classes he teaches is to build a mentoring relationship with every individual student, while implementing the principles of ‘care’ and ‘fairness’ in the course management.

Dr. Choi puts a high priority on student advisement and services to the NU community, and has demonstrated his passion throughout his career as a faculty member of higher educational institutions. He has participated in thesis/dissertation committees as an advisor or a committee member for both graduate and undergraduate Honors students, whose works have been well recognized by academic conference presentations and by university/college awards. Dr. Choi has a special interest in the internationalization initiatives of the University/College. Since he joined NU, he has been instrumental in the development of collaborative relationships with multiple universities in South Korea. He has also been serving NU in a variety of ways via University committees and taskforces, including a co-chair of the University Planning Council, co-chair of a Middle States Commission on Higher Education (MSCHE) reaccreditation self-study team, member of Executive Committee of the Academic Senate, and the Coordinator of Sport Management and Recreation program of the College (2015-2016).

Dr. Choi received a Ph.D. in Hotel, Restaurant, and Institutional Management at Pennsylvania State University with the dissertation focused on international tourism demand forecasting.  His main research areas include: tourism destination management & marketing, hospitality human resource management, tourism economics, and hospitality education.  His work has been published in refereed academic journals such as International Journal of Hospitality Management, Tourism Management, Journal of Hospitality and Tourism Research, International Journal of Contemporary Hospitality Management, International Journal of Hospitality and Tourism Administration, Journal of Human Resources in Hospitality & Tourism.  He has also served as an editorial reviewer for various academic journals, and has been involved in professional associations for many years.

Educational Background

  • Ph.D., Hotel, Restaurant, and Institutional Management, Pennsylvania State University, PA, U.S.A.
  • M.S., Economics, University of Wisconsin-Madison, WI, U.S.A.
  • M.A., International Economics, Seoul National University, Seoul, South Korea
  • B.A., Economics, Seoul National University, Seoul, South Korea

Courses taught

  • HRT253: Human Resources Management
  • MHR435: Strategic Management in Hotel and Restaurants
  • TRM441: Special topic - Issues in International Tourism Management
  • SPM533: Technology and Information Management (Graduate)
  • SPM545: Research Methods (Graduate)
  • NUB102HOSP

Current Research Interest

  • Hospitality human resource management issues
  • Tourism destination marketing: niche market analysis, destination image/brand
  • Impacts of international tourism
  • Hospitality education

Selected Peer-Refereed Journal Publications

  • Lee, J., Choi, Y., & Breiter, D. (2016). An Exploratory Study of Convention Destination Competitiveness from Attendees’ Perspective: IPA & Repeated Measures o f MANOVA. Journal of Hospitality and Tourism Research. 40(5), 589-610.
  • McGrath, K., & Choi, Y. (2016). An examination of college students’ reading comprehension and study strategies: A case study of a hospitality management course. The Journal of College Literacy and Learning, 42, 55-76.
  • Ro, H., Choi, Y., & Olson, E. (2013). Service recovery evaluations: GLBT versus hetero customers. International Journal of Hospitality Management, 33, 366-375.
  • Kim, S. & Choi, Y. (2013). Hotel employees’ perception of green practices. International Journal of Hospitality and Tourism Administration, 14(2), 157-178.
  • Choi, Y., & Ro, H. (2012). An empirical study of hospitality management student attitudes toward group projects: Instructional factors and team problems. Journal of College Teaching & Learning, 9(4), 303-312.
  • McDowall, S. & Choi, Y. (2010). A comparative analysis of Thai residents’ perception of tourism’s impacts. Journal of Quality Assurance in Hospitality and Tourism, 11(1), 36-55.
  • Choi, Y. & Dickson, D. (2010). A case study into the benefits of management training programs: Impacts on hotel employee turnover and satisfaction level. Journal of Human Resources in Hospitality & Tourism, 9(1), 1-14.
  • Chen, P. & Choi, Y. (2008). Generational differences in work values: A study of hospitality management. International Journal of Contemporary Hospitality Management20(6), 595-615.

Selected Peer-Refereed Conference Presentations

  • Choi, Y. (2016). Cultural/heritage tourism in the Niagara Falls (USA): a psychographic baseline analysis. 2016 Korea America Hospitality and Tourism Educators Association (KAHTEA) annual conference, Nevada, LV: April.
  • Choi, Y., & McGrath, K. (2015). An empirical study on college students’ utilization of reading comprehension strategies and study skills: implications for instruction. 14th Annual Niagara University International Conference on Teaching and Learning, Niagara University, NY: January.
  • Choi, Y., & McGrath, K. (2014). Intentionally applied comprehension strategies: The impact on student achievement in a hospitality human resources management course. Association of Literacy Educators and Researchers (ALER) Conference, Delray Beach, FL: October.
  • Choi, Y. (2014). An analysis of hotel employee exit survey data. 2014 Korea America Hospitality and Tourism Educators Association (KAHTEA) annual conference, Nevada, LV: April.
  • Choi, Y., Davis, D., and Huh, C. (2014). Is there any relationship between students’ computer self-efficacy (CSE) and their perception of e-textbook experiences over time? 13th Annual Niagara University International Conference on Teaching and Learning, Niagara University, NY: January.
  • Choi, Y., Ro, H., & Olson, E. (2013). An exploratory study of the association between gay tourists’ psychographics, their perceived destination image, and the generational factor. 2013 Korea America Hospitality and Tourism Educators Association (KAHTEA) annual conference, Nevada, LV: April.
  • Xu, S., Choi, Y., & Lv, Q. (2012). Subjective well-being, work motivation, organizational commitment, and job enrichment: A moderated mediation study of Chinese hotel frontline employees. Annual I-CHRIE Summer Conference, Providence, RI: August.
  • Choi, Y. (2011). Sensitivity of the U.S. inbound tourist arrivals to the exchange rate volatility. 17th Asia Pacific Tourism Association Annual Conference, Seoul, Korea: July.
  • Lee, J., Ro, H., & Choi, Y. (2011). Convention destination image and attributes: an application of multi-dimensional scaling (MDS) and factor analysis. The 2011 TOSOK International Tourism Conference, Seoul, Korea: July.

Selected service to Niagara University

  • Co-chair, University Planning Council (UPC), 2016 - present
  • Co-chair, Middle State Reaccreditation self-study team (Standard IV), 2015-present
  • Niagara University Academic Senate (Executive Committee), 2015-present
  • Committee on Committees, 2015-present
  • University Planning Council (UPC), 2014 – present
  • Advisory Board, Center for Language, Culture and Leadership, Spring 2016 - present
  • International Strategic Enrollment Committee (A subcommittee of the Strategic Enrollment Committee), 2014 – 2016
  • General Education Committee (Academic Senate Standing Committee), 2014 – 2015
  • Committee on College Teaching and Learning (CCTL), 2013 – 2015

Selected service to College of Hospitality and Tourism Management

  • Chair, Sport Management Faculty Search Committee, Fall 2015
  • Chair, Ad hoc committee for CHTM alumni survey development, 2014 - 2015
  • Ad hoc committee for CHTM Program Learning Outcome development/revision, 2014 - 2015
  • Online course design quality review committee, 2013 - present
  • ACPHA Re-accreditation self-study team, 2013 – 2014

Involvement in academic/professional associations

  • Editorial review board of Tourism Studies (Korean), The Tourism Sciences Society of Korea
  • Ad-hoc editorial reviewer of Annals of Tourism Research
  • Ad-hoc editorial reviewer of International Journal of Hospitality Management
  • Ad-hoc editorial reviewer of Journal of Hospitality and Tourism Research
  • Ad-hoc editorial reviewer of International Journal of Contemporary Hospitality Management
  • Ad-hoc editorial reviewer of Journal of Hospitality Marketing & Management
  • Ad-hoc editorial reviewer of Journal of Quality Assurance in Hospitality and Tourism
  • Has been a member of The International Council on Hotel, Restaurant, and Institutional Education, Hotel Human Resources Association (HHRA) of Central Florida, Asia Pacific Tourism Association, The Regional Science Association International, The Travel and Tourism Research Association, and The International Society of Travel and Tourism Educators


  • Baseline study for Niagara Falls National Heritage Area, Inc. (Summer 2015)

Role: Primary Investigator

  • 2015-16 Undergraduate student summer support grant (Summer 2015) with Dr. Yonghong Tong, Department of Computer & Information Sciences

Development of a mobile application for destination Niagara Falls, NY

  • Funds for the Improvement of Teaching, Niagara University (2014) with Dr. Stefanie Wichhart, Department of History, and Dr. Kathleen McGrath, College of Education
  • 2014 CCTL Grant (2014) with Dr. Kathleen McGrath, College of Education


  • Best Paper, 2013 Korea America Hospitality and Tourism Educators Association (KAHTEA) Annual Conference, Nevada, LV, U.S.A.: April. Choi, Y., Ro, H., & Olson, E. (2013). An exploratory study of the association between gay tourists’ psychographics, their perceived destination image, and the generational factor.
  • Highly Commended Award at the Literati Network Awards for Excellence (2009), Emerald Group Publishing Limited. Chen, P. & Choi, Y. (2008). Generational differences in work values: A study of hospitality management. International Journal of Contemporary Hospitality Management, 20(6), 595-615. Top 20 most downloaded articles during the 6 months immediately following the month of publication (among the articles published in IJCHM: 2006 -2008).