Faculty

Chang  Huh, Ph.D., CHE

Professor Huh

Chang Huh, Ph.D., CHE

Associate Professor

Phone:
(716)286-8223
Fax:
(716)286-8277
Office Location:
St. Vincent's Hall, Room 415

Bio

Dr. Chang Huh is an associate professor in the College of Hospitality and Tourism Management at Niagara University. He teaches courses in Hotel and Restaurant Marketing, Analytical Methods, and Global Marketing for Hospitality and Tourism. His philosophy of teaching is “practical knowledge and skills for life,”which means that in all of his courses, he connects subjects to his life experiences and real-world situations so that his students can easily apply their learning to their own life situations.

Dr. Huh obtained a Certified Hospitality Educator (CHE) to improve his quality of teaching and demonstrate his lifelong learning philosophy. His research focuses on hospitality and tourism marketing, leisure behavior, and research methodology. His research has been published in peer-reviewed journals such as Cornell Hospitality Quarterly, International Journal of Hospitality Management, Journal of Travel Research, Tourism and Hospitality Research, Journal of Tourism and Leisure Research, Florida International University Hospitality and Tourism Review, Journal of Hospitality and Tourism, Journal of Rehabilitation, Asia Pacific Journal of Tourism Research, and Journal of Tourism Sciences Society. He is serving on the editorial review board of Journal of Travel Research and the Ad-hoc editorial review board of Tourism Management, Journal of Travel & Tourism Marketing, and Journal of Quality Assurance in Hospitality & Tourism. He is also an active member of the International Council on Hotel, Restaurant and Institutional Education, American Marketing Association, Travel and Tourism Research Association, and International Society of Travel and Tourism Educator.

Before joining the College of Hospitality and Tourism Management, Dr. Huh was an assistant professor in the Department of Parks, Recreation and Hospitality Administration at Arkansas Tech University in Russellville, where he taught several undergraduate courses and a graduate course in hospitality and tourism marketing and research methods. One interning student who took his hospitality marketing class wrote to the head of the department that “……I have been here only a week but can already relate things that I am doing with class I have taken in hospitality. Dr. Huh’s marketing class has come as a great help. At the time, I couldn’t begin to understand why he felt we need instructions with the many different Microsoft programs but, truthfully, I have already started using information he gave us in class to fulfill different projects.” He served as a vice president of Southeast Chapter of Travel and Tourism Research Association, and volunteered as a consultant on several Russellville community projects.

Dr. Huh earned his Ph.D. in Parks, Recreation and Tourism Resources at Michigan State University, focusing on hospitality and tourism marketing and research methods and completed a minor in communication. While working on his Ph.D., he was a research specialist for the Michigan Travel, Tourism and Recreation Resource Center. He participated in many regional and national marketing studies. One of his most distinguished studies was “Longitudinal Midwestern Household Travel Market Telephone Survey,” conducted from 1996 to 2003. He designed and administered this eight-year longitudinal telephone survey of households in the Midwest to evaluate the Michigan Travel Bureau’s advertising campaigns and to measure the characteristics and behavior of tourists in the states of Illinois, Indiana, Michigan, Ohio, Wisconsin and the Canadian province of Ontario. Before entering the Ph.D. program, he acquired a range of hospitality and tourism work experiences as a marketing and sales manager, housekeeper, tour conductor and restaurant manager. He earned an M.S in Hotel Management from Sejong University and a B.S. in Hotel and Restaurant Management from Kyonggi University, South Korea.

Dr. Huh is a world traveler, having been to more than 50 countries. Between 1989 and 1991, he traveled around the world. One of his strongest convictions is that travel makes people well-rounded because it forces people to leave their safe zones and begin to understand all walks of life. He would like to live in Nepal, where he believes that people can live in simplicity and spirituality. He becomes a little talkative when asked about his travel and life experiences. Please visit his office and get to know him.

Educational Background

  • Ph.D., Park, Recreation and Tourism Resources, Michigan State University
  • M.S., Hotel Management, Sejong University, South Korea
  • B.S., Hotel and Restaurant Management, Kyonggi University, South Korea

Teaching Courses

  • MHR 346: Marketing of Hotels and Restaurants
  • MHR 420: Analytical Methods of Planning and Control
  • MHR 438: Luxury Hotel Marketing and Sales
  • MHR 441: Special topic - Global Marketing for Hospitality and Tourism
  • HRT 401/402: Honors Thesis
  • HRT 499: Independent Research

Current Research Interests

  • Hotel Self-Service Technology (SST)
  • Energy & Water Conservation Nudges in Luxury hotels
  • Good Night Sleep - Hotel room noise measurement
  • Hotel Guestroom Air Quality Control 
  • Niagara Falls brand study

Selected Peer-Refereed Journal Publications

  • Huh, C., & Chang, H-W. (2017). An investigation of generation y travellers’ beliefs and attitudes towards green hotel practices: A view from active and passive green generation y travelers. International Journal of Tourism Sciences, 17(2), 126-139.
  • Wang, Y., Lee, M-J., & Huh, C. (2017). Chinese outbound exhibitors’ motivational factors and characteristics to U.S. exhibition market: An exploratory factor analysis. Asia Pacific Journal of Tourism Research, 22(8), 850-862.
  • Lee, M-J., Huh, C., & Jones, M. (2016). Investigating quality dimensions of hospitality higher education: From a student’s perspective. Journal of Hospitality & Tourism Education, 28(2), 95-106. (The Best Research Paper Award of the 2017 Journal of Hospitality and Tourism Education at the I-CHRIE)
  • Chang, H-W., Huh, C., & Lee, M-J. (2016). Would an energy conservation nudge in hotels encourage hotel guests to conserve? Cornell Hospitality Quarterly. 57(2), 172-183.
  • Lee, M-J., Huh, C., & Lee, J-Y. (2015). Business cycle and long-term debt: Effects on hotel operating lease. The Journal of Hospitality Financial Management, 23(2), 138-146.
  • Park, J-k., Lee, C-W., Huh, C., & Wright, A. (2014). Strategies for managing perceived crowding among tourists: A case of a Buddhist temple site in Korea. Pan-Pacific Journal of Business Research, 5(1), 26-45.
  • Huh, C. & Frye, W. (2011). Changes in propensity to search for travel information online over time: A cohort analytical approach. Journal of Quality Assurance in Hospitality & Tourism, 12(3), 157-176.
  • Kang, K-H., Lee, S-K., & Huh, C. (2010). Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management, 29(1), 72-82.
  • Huh, C., Kim, S-H., & Noh, J-H. (2009). The investigation of the effect of mass media in the relationship between high gasoline prices and travel intentions: An agenda-setting theory. Daehan Journal of Business, 22(2), 1141-1158.
  • Huh, C. & Vogt, C.A. (2008). Changes in residents’ attitudes toward tourism: A cohort analytical approach. Journal of Travel Research, 46(4), 446-456.
  • Kim, M-K. & Huh, C. (2007). Does community attachment matter?: The causal relationships between community attachment, perception of economic impacts, and residents’ support for tourism. Journal of Tourism and Leisure Research. 19(1), 297-312.
  • Singh, A.J., Kim, H-B., & Huh, C. (2006). Differential impacts of information technology services in the Korean hotel industry: A study of management perceptions. Florida International University Hospitality and Tourism Review. 25(2), 78-89.
  • Kim, H-B, Singh, A.J., & Huh, C. (2005). Information technology practices and performance impacts: a case of the Korean hotel industry. Journal of Hospitality and Tourism, 3(2), 1-20.

Most Recent Peer-Refereed Conference Presentations

  • Huh, C., Chang, H-W., & Lee, M-J. (2017). Luxury hotel guests’ experiences of luxury hotel brands: A case of U.S.A and Germany. The 2016 Annual International CHRIE Conference, July 26-28, 2017, Renaissance Baltimore Harborplace Hotel, Baltimore, Maryland.
  • Moenich, F., & Huh, C. (2017). Factors that influence private club members to remain loyal. In SoJung Lee (Eds.), Proceedings of the 2017 Annual Korea America Hospitality and Tourism Educators Association Conference, 7, 38. (The Second Place Best Undergraduate Research Paper Award)
  • Lu, L., Lee, M-J., & Huh, C. (2017). An assessment of indoor particulate matter (PM10 & PM2.5) pollution in hotel guestrooms. In Dan Wang (Eds.), Proceedings of the 22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 223.
  • Kim, H-M., Lee, M-J., & Huh, C. (2017). The Effects of using hotel smartphone applications on hotel guests’ satisfaction and intention to re-use: An experiential value approach. In Dan Wang (Eds.), Proceedings of the 22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 156.
  • Lee, M-J., Singh, N., & Huh, C. (2016). Hospitality lab educators’ perspectives on sustainability in US higher education. The 2016 Annual International CHRIE Conference. Poster presentation, July 20-22, 2016, Gaylord Texan Resort & Convention Center at Dallas, Texas.
  • Chang, H-W., Huh, C., & Lee, M-J. (2016). A descriptive study of ambient noise levels in hotel guestrooms. In Joong-won Lee (Eds.), Proceedings of the 2016 Korea America Hospitality and Tourism Educators Association Annual Conference, 6, 20. (The Second Place Best Research Paper Award)
  • Lehmann, F., & Huh, C. (2016). To return, or not to return: Retention factors among seasonal employees. In Joong-won Lee (Eds.), Proceedings of the 2016 Korea America Hospitality and Tourism Educators Association Annual Conference, 6, 39.
  • Salceiro, J., Chang, H-W., & Huh, C. (2016). Encouraging guests to conserve water in the guestroom: A nudge approach. In Chiyung Ok (Eds.), Proceedings of the 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 162.
  • Wang, Y-C., Lee, M-J., & Huh, C. (2016). Examining Chinese exhibitors’ motivation toward attending US-based trade fairs. In Chiyung Ok (Eds.), Proceedings of the 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 252.
  • Huh, C., & Lee, M-J. (2015). An investigation of developing a destination brand strategy through its image. The 2015 International CHRIE Conference.
  • Chang, H-W., Huh, C., & Frye, W. (2015). The effects of the Envelope PleaseTM Initiative on tip increase, job motivation, and engagement of room attendants. The 2015 International CHRIE Conference.
  • Kim, Y-R., Huh, C., & Choi, J. (2015). Who belongs to a luxury tourist market? A case of foreign luxury tourists. In Joong-won Lee (Eds.), Proceedings of the 2015 Korea America Hospitality and Tourism Educators Conference, 5, 52-53.
  • Lee, S., Lee, M-J., & Huh, C. (2015). Understanding spa consumer behavior: An extension of theory of planned behavior. In Wan Yang (Eds.), Proceedings of the 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 316.
  • Lee, S., Lee, M-J., & Huh, C. (2015). A profile of an emerging spa market in luxury hotels and resorts: A posteriori market segment approach. In Wan Yang (Eds.), Proceedings of the 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 71.
  • Huh, C., Chang, H-W., & Lee, M-J. (2014). What do generation Y employees want from employers in the hospitality business? Proceedings of the 2014 International CHRIE Conference, 317.
  • Kim, S-H., Cha, J-M., Singh, A., & Huh, C. (2014). Hotel consumers’ attitude toward green hotels: Effects of health consciousness, environmental attitudes, and perceived benefits of healthy environments. Proceedings of the 2014 International CHRIE Conference, 320.
  • Roehrle, E., & Huh, C. (2014). A profile of luxury hotel guests in sustainable green services: A posteriori market segment approach. In Chang Huh (Eds.), Proceedings of the 2014 Korea America Hospitality and Tourism Educators Association Annual Conference, 4, 168-172. (The Best Undergraduate Research Paper Award)

  • Barthel, K., & Huh, C. (2014). What factors make E-WOM more trustworthy?: Online user-generated travel websites. In Chang Huh (Eds.), Proceedings of the 2014 Korea America Hospitality and Tourism Educators Association Annual Conference, 4, 152-156.
  • Drinkert, A., Lee, M-J., & Huh, C. (2014). A profile of an emerging spa market in luxury hotels and resorts: A posteriori market segment approach. In Hanqin Qiu (Eds.), Proceedings of the 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 317.

Current Involvement

Service

Service to University

  • Sep. 2017 ~ Present, Diversity Committee
  • Mar. 2017 ~ Present, Committee on Committees
  • Mar. 2015 ~ Present, Niagara Global Tourism Institute (NGTI) – Technology committee
  • Jan. 2014 ~ Present, Senate Outcomes Assessment Committee
  • Sep. 2009 ~ Present, Fulbright Scholarship Committee

Service to College

  • Jul. 2016 ~ Present, Coordinator of MBA in International Hospitality and Tourism Management
  • Feb. 2016 ~ Present, The Niagara Online Development Expert (NODE)
  • Apr. 2015 ~ Present, Faculty Chapter Advisor of International Eta Sigma Delta (ESD)

  • Sep. 2013 ~ Present, Chair of the Online Course Design Quality Review Committee
  • Oct. 2008 ~ Present, College Webmaster

Awards

  • The Second Place Best Undergraduate Research Paper, “Factors that influence private club members to remain loyal,” The 2017 Korea America Hospitality and Tourism Educators Conference, Tropicana Las Vegas Casino Hotel Resort, Las Vegas, Nevada, U.S.A., April 21 – 22, 2017.
  • The Fifth Place Winner Team, STR Student Market Study Competition, November 13, 2016 at Javitz Center, New York City.
  • The Second Place Best Research Paper, “A descriptive study of ambient noise levels in hotel guestrooms,” The 2016 Korea America Hospitality and Tourism Educators Conference, Treasure Island Hotel & Casino, Las Vegas, Nevada, U.S.A., April 21 – 22, 2016.
  • The First Place Winner Team, Inaugural STR (Smith Travel Research) Student Market Study Competition, November 8, 2015 at Javitz Center, New York City.
  • The Second Best Undergraduate Research Paper, “Airbnb: Is it an innovator or a market disrupter in the hotel industry?,” The 2015 Korea America Hospitality and Tourism Educators Conference, Platinum Hotel, Las Vegas, Nevada, U.S.A., April 17 – 18, 2015.
  • The Best Undergraduate Research Paper, “A profile of luxury hotel guests in sustainable green services: A posteriori market segment approach,” 2014 Korea America Hospitality and Tourism Educators Conference, UNLV Stan Fulton Building, Las Vegas, Nevada, U.S.A., April 25 – 26, 2014.
  • The Best Undergraduate Research Paper, “Mystery Shopping in the Luxury Hospitality Industry: Service Quality Assurance from an Employee Perspective,” 2013 Korea America Hospitality and Tourism Educators Conference, UNLV Stan Fulton Building, Las Vegas, Nevada, U.S.A., April 12 – 13, 2013.
  • The Best Undergraduate Research Paper, “A Study of Adopters of Hotel Mobile Applications: A Diffusion of Innovation Theory,” The 2012 Korea America Hospitality and Tourism Educators Conference, UNLV Stan Fulton Building, Las Vegas, Nevada, U.S.A., April 7 – 9, 2012.
  • 2011 Outstanding Reviewer of Scientific Papers in Lodging, International Council on Hotel, Restaurant, and Institutional Education Annual Conference, Denver, Colorado, July 27 – 30, 2011.
  • The Best Research Paper, “Changes in Patterns of Trip Planning Horizon: A Cohort Analysis Approach,” The 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, April 23 – 27, 2008.