Brand Guide
The Power of Niagara
As a member of the Niagara University family, you know it well: a sense of community that permeates Monteagle Ridge, grounded in the promise that our students will be provided with confidence, clarity, and purpose as they prepare to take on the world.
Our Story
Informed by our Catholic, Vincentian mission, Niagara University offers a transformational 21st century-relevant education in an inclusive and supportive environment that develops the whole person—mind, body, and spirit.
Who We Are
Illustrated in our mission statement and supported by our vision commitments, Niagara University educates its students and enriches their lives through programs and career preparation, informed by the Catholic and Vincentian traditions.
About the Brand
The Brand and Style Guide was developed to assist Niagara University employees as they prepare copy or graphics in any form for internal and external communications. These brand guidelines provide us with essential tools necessary to ensure greater consistency among the university assets.
Voice and Tone
A common editorial style is an important component of the university’s organizational identity. Niagara’s style guide is based on the standards of The Associated Press Stylebook and Briefing on Media Law.
Logos
Niagara University's logos provide a visual representation of our brand and all it encompasses. The Niagara logos should be utilized to distinguish our identity rooted in building positive perception therefore increasing student success and the value of an NU degree.
Design
The design section features official colors and typefaces used by Niagara University in addition to design resources such as, letterhead, presentation templates, business cards, email signature guidelines, digital signage requirements and Canva usage.
Guides
Niagara University provides resources to support all digital assets including guidance on university affiliated websites, an image database, an opt-out photo release form, and out social media policy.
Request Materials
Niagara University faculty and staff have the option to submit a graphic design request form and/or a print request form to streamline the process of creating and requesting materials.