Faculty Directory

Dr. Shawn Daly, P.E.

Dr. Shawn Daly, P.E.

Professor of International Business & Former Dean, College of Business Administration

Send Email
Office Location:
Bisgrove Hall, 1st floor, Room 179
Office Hours:
Spring 2023: M 10-12, T 10-12 & W 10-12pm


HTML Source EditorWord Wrap

Dr. Daly brings to Niagara University a real world business perspective. His past employment includes R&D engineering with a multinational chemical firm and marketing management of a laboratory instrument manufacturer. Latin America and Europe was his primary focus of business travel and negotiation experience.

The winner of two Fulbright scholarships, Dr. Daly has lectured extensively on medical tourism, business-to-business marketing, and business education. These engagements have covered much of Europe and Asia, including China, Kazakhstan, Mongolia, Romania, and Finland. Two universities selected Dr. Daly for their awards of teaching distinction. He has published and presented over fifty papers; including one of the most commonly cited articles in the Journal of Marketing Education. Dr. Daly was elected national vice-chair of the Teaching Special Interest Group of the American Marketing Association. Before assuming his new role at Niagara University, Dr. Daly was dean of the Business School at Tiffin University (Tiffin, Ohio), then at the University of the Incarnate Word (San Antonio, Texas). His other teaching experience includes time at both Villanova University and Temple University in Philadelphia, Pa.

Focus of Teaching

  • MKG 201 - Principles of Marketing
  • MKG 305 - Integrated Marketing Communication
  • MKG 311 - Market Research
  • MKG 325 - Global Marketing


  • MKG 633 - Marketing Engineering
  • MKG 634 - Global Marketing

Research Highlights

Wang, Chang, Zhou Deng, and S.P. Daly (2012), “A Review of New Progress of CSR Research and Its Enlightenment,” East China Economic Management, Volume 3, Chinese language.  (3 citations; Google Scholar, 8/16/2017)

Daly, S.P. and P. Nath (2005), “Reverse Auctions for Relationship Marketers,” Industrial Marketing Management, 34, 157-166.  (92 citations; Google Scholar, 8/16/2017)  Note: the only IMM issue ever published with article, commentary, and rebuttal. 

Daly, S.P. and P. Nath (2005), “Reverse Auctions and Buyer-Seller Relationships: A Rejoinder to Emiliani and Stec’s Commentary,” Industrial Marketing Management, 34, 173-176.  (14 citations; Google Scholar, 8/16/2017)

Daly, S.P. and Cui, L.X. (2003), “E-Logistics in China: Basic Problems, Manageable Concerns, and Intractable Solutions,” Industrial Marketing Management, 32 (3), 235-242.  (43 citations; Google Scholar, 8/16/2017)

International Recognition

2017 Hunan Province Foreign Expert Award, Xiangtan, Hunan, China (May/December 2017). 

Invited Keynote Speaker, International Conference on Frontiers of Applied Economics and Regional Development, Hunan University of Science and Technology, Changsha, Hunan, China, May 15, 2017.

Guest Lecturer, Jianghan University, Wuhan, Hubei, China (September 2013).  Invited Keynote Speaker, International Symposium on Sustainable Development, Jiangnan University, Wuxi, Jiangsu, China, November 3, 2012.

Invited Keynote Speaker, International Symposium--IEEE 10th International Conference on Trust, Security, and Privacy in Computing and Communications, Central South University, Changsha, Hunan, China, November 16, 2011.

Guest Lecturer, Central South University, Changsha, Hunan, China (November 2011). 

Invited Keynote Speaker, Global Healthcare International Conference, Ministry for Health, Welfare, and Family Affairs, Seoul, Korea, April 10, 2009.

Visiting Professor, Jyväskylä University and Laurea University of Applied Sciences, Finland (October 2010, April 2008, September 2004, October 2003, November 2002, March 2000).  Fulbright Senior Specialist, Council for International Exchange of Scholars (May-June 2006), Institute of Finance and Economics (Ulaanbaatar, Mongolia). 

Fulbright Senior Specialist, Council for International Exchange of Scholars (November 2005) , Kazakh-Russian International University (Aktobe, Kazakhstan).   

Professor, Tiffin University at the University of Bucharest, Romania (July 2005, January 2004, October 2002). 

Co-Leader, Ph.D. Seminars, KATAJA, Finnish doctoral studies program (September 2004, June 2002). 

Visiting Professor, Qingdao University, Qingdao, Shandong, China (March 2001). 


  • Ph.D. in International Business, Temple University, Philadelphia, PA, USA
  • M.Ed. in Religious Education, Loyola University, New Orleans, LA USA
  • M.B.A., Villanova University, Villanova, PA, USA
  • B.S. & M.Eng. in Chemical Engineering, Virginia Tech, Blacksburg, VA, USA