Faculty Directory
Dr. Paul Richardson, Marketing Dept. Chair
Professor of Marketing, and Chair of the Marketing Dept.
- Contact:
- Send Email
- Phone:
- 716.286.8169
- Fax:
- 716.286.8296
- Office Location:
- Bisgrove Hall, 1st floor, Room 168
- Office Hours:
- Spring 2023: M, T, TH 12:30-2:30pm
- Curriculum Vitae:
- View/Download
Bio
Dr. Richardson joined the Niagara faculty back in the fall of 2005. He has obtained a Ph.D. in Marketing from the State University of New York at Buffalo, as well as a M.I.M. International Management from the American Graduate School of International Management. Also, Dr. Richardson received a B.A. from the Central University of Iowa.
Dr. Richardson has over 3200 academic citations for his research in branding, strategy, social media, search, clickstream analysis, and related areas. He teaches courses in big data, social media marketing, digital analytics, marketing analytics, strategy, global marketing, integrated marketing communications, and other areas.
Dr. Richardson is also a member of many different organizations and clubs which serve the University, Community and the College of Business. These organizations include, Niagara University Advisory Board Member, The Academic Honesty Subcommittee, CCTL, MRD Committee, The Marketing association, AMA, Delta Sigma Pi, and Alpha Kappa Psi.
Focus of Teaching
MBA Courses
MKG 631 - Strategic Marketing
MKG 633 - Marketing Engineering
MKG 636 - Digital Analytics
MKG 637 - Social Media Marketing
MKG 638 - Big Data
Undergraduate Courses
MKG 333 - Category Management
MKG 354 - Marketing Analytics