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About the Brand

The Brand and Style Guide was developed to assist Niagara University employees as they prepare copy or graphics in any form for internal and external communications. These brand guidelines provide us with essential tools necessary to ensure greater consistency among the university’s printed and electronic publications, advertising, and social media presence.

From a branding perspective, everything outlined in these guidelines is strategic, intentional, and important to the strength of the overall NU branding objectives. We can achieve this uniformity by using the same font and typefaces, maintaining consistency for university and associated logos, and employing text and design elements in a similar manner. We want all NU publications and ads to share a common look, identifying them as coming from NU, thus further amplifying The Power of Niagara.

It’s important for the campus community to be consistent about our brand identity. Building a positive perception increases student success and the value of an NU degree. Use this brand identity guide to create materials including, but not limited to:

  • Letters
  • Brochures
  • Flyers
  • Annual reports
  • Publications
  • Official websites
  • Newsletters
  • Print and broadcast advertising
  • Promotional videos
  • Stationery and business cards
  • Banners and posters
  • Indoor and outdoor signage
  • Promotional items
  • Merchandise
  • Posting on social media 

NU also maintains an editorial stylebook to help us write with clear and concise language. It’s an important component of NU’s organizational identity. Niagara’s style guide is based on the standards of The Associated Press Stylebook and Briefing on Media Law. It addresses common editorial questions related to spelling and usage, capitalization, abbreviation, and punctuation. This guide should be looked at as a tool to unify the university’s messaging and heighten its reputation on a local, national, and international level.

If you're looking to create any of these materials, fill out a Graphic Design Request Form.

Graphic Design Request Form 

Need business cards or a project printed? Fill out our Print Project Request Form.

Print Project Request Form