The Strategic Marketing Management concentration allows students to gain insight into the key sub-areas of product and marketing communications, marketing engineering, and global marketing strategy.  All of the courses in the marketing concentration are designed to give students a solid, well-rounded background in the qualitative and quantitative aspects of strategic marketing.  Students should also note that while normally 51 credit hours are required to complete the Niagara University MBA, the school will consider student's academic record in deciding the total number of course hours required to complete the program.

Please consult with the MBA office prior to registration to determine if there are courses from your previous academic experience which the university may substitute for some or all of the prerequisite courses.