Faculty

Dr. Paul  Richardson

Dr. Paul Richardson

Associate Professor of Marketing, MBA Director, Chair of the Marketing Dept.

Phone:
716.286.8169
Fax:
716.286.8296
Office Location:
Bisgrove Hall, Room 168
Office Hours:
Spring 2014: Mon, Tues, Thurs 12-2
Curriculum Vitae:
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Bio

Dr. Richardson joined the Niagara faculty back in the fall of 2005. He has obtained a Ph.D. in Marketing from the State University of New York at Buffalo, as well as a M.I.M. International Management from the American Graduate School of International Management. Also, Dr. Richardson received a B.A. from the Central University of Iowa.

Dr. Richardson’s primary area of research and teaching interests include how interactive technology transforms marketing, internet marketing, marketing engineering, international marketing and marketing strategies. He has an amazing 14 publications and one book entitled, “ Internet Marketing: Readings and Online Resources.”

Dr. Richardson is also a member of many different organizations and clubs which serve the University, Community and the College of Business. These organizations include, Niagara University Advisory Board Member, The Academic Honesty Subcommittee, CCTL, MRD Committee, The Marketing association, AMA, Delta Sigma Pi, and Alpha Kappa Psi.

Focus of Teaching

  • MKG 305 - Integrated Marketing Communication
  • MKG 335 - Sales Management

MBA Courses

  • MKG 631 - Strategic Marketing
  • MKG 632 - Product and Marketing Communication Strategy