Courses

The course presents an overview of the obligations and restraints imposed by law on businesses, as well as the rights and opportunities which are conferred. Students will gain insights into the legal environment in which businesses operate, and the application of legal rules to resolve different issues.

Credit Hours: 3

In the era of global competitiveness, this course addresses the principles and management challenges associated with production, including manufacturing and the creation of value-added services. The framework for analysis will include total quality systems such as Lean, Six Sigma, and TPS.

Credit Hours: 3   /  Normally Offered Spring Semester   /   Prerequisites: MGT 271

The course studies the business activities that support the flow of products, supplies, and raw materials throughout the supply chain. Topics include inventory control, corporate traffic management, warehousing, packaging, materials handling, and procurement. Customer service quality and leading-edge logistics practices are emphasized.

Credit Hours: 3   /   Prerequisites: MGT 271

The nature of money, monetary standards, the commercial banking system; the Federal Reserve; monetary theory and policy; fiscal policy.

Credit Hours: 3   /   Prerequisites: ECO 101, ECO 102

The economic basis for trade among nations; comparative advantage, exchange rate systems, balance-of-payments, trade barriers, investment and development; international economic policies.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: ECO 101, ECO 102

A study of the growth of national income (i.e., economic growth) and changes in the technical and institutional arrangements by which it is produced (i.e., economic development). The main focus of the course rests on the non-Western third world countries.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: ECO 101, ECO 102

This course consists of essentially two modules. The first deals with product development issues and the design of global market offerings. The second deals with the planning, organization, implementation and control of integrated marketing communications. Coverage of advertising, sales promotion, public relations, direct marketing and personal selling along with emerging and nontraditional tools, and their integrated management for the accomplishment of promotional objectives. It includes both a strategic focus as well as an emphasis on creative campaign development.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: MKG 201

Study of contemporary research methods used to provide information for solving marketing problems. Topics include marketing research design and ethics, data acquisition and analysis, and communication and application of results.

Credit Hours: 3   /  Normally Offered Spring Semester   /   Prerequisites: MKG 201, BUS 231

Study of consumer acquisition, consumption and disposition of products and services. Focuses on decision processes and the psychological, social, cultural and economic factors that influence them.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: MKG 201

The role of distribution channels in marketing. Analysis will focus on the coordination of all channel members from the manufacturer to the consumer. Topics include: wholesaler structure, channel strategy, channel coordination, channel communication, and channel conflict.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: MKG 201

Economic, social, cultural, political, legal and financial dimensions of international markets. Global marketing-strategy options and the conceptual and analytical tools needed to plan and implement them successfully.

Credit Hours: 3   /  Normally Offered Spring Semester   /   Prerequisites: MKG 201

This course introduces key concepts of business-to-business marketing, sales force management, and personal selling. Topics include the organizational buying process, segmenting business markets, and value creation. Principles of sales force motivation, compensation, and deployment are also discussed. Students also master the personal selling process including techniques of need identification, need confirmation, closing and serving the account relationship. The course uses case studies, speakers, and role plays to understand and apply concepts.

Credit Hours: 3   /  Normally Offered Fall Semester   /   Prerequisites: MKG 201