Marketing

Marketing is an exciting field of study and a critical component to any successful business enterprise. A well-executed marketing strategy focuses on an organization’s product or service offerings, the value that can be derived from them, market access to them and how the brand value is communicated to potential clients and customers. Our marketing students learn about all of these components through case studies, team-based projects and other professor-guided activities.

The coursework for marketing majors includes consumer behavior, integrated marketing communications, marketing research, channels of distribution, international marketing, and sales communications. Students have the opportunity to apply their knowledge in marketing through internships with business partners in the Western New York area. The marketing faculty is a seasoned team that develops relationships with students and works to insure that our graduates are best prepared to enter the job market.  

Student Learning Outcomes

• Knowledge of the field - Students will demonstrate knowledge of all aspects of marketing.
• Analytical skills - Students will demonstrate ability to analyze information and engage in critical thinking.
• Ethical understanding - Students will understand ethical issues in business decisions.
• Communication abilities - Students will demonstrate written and oral communication ability.
• Information technology - Students will understand the use of information technology in accounting.
• Community involvement - Students will appreciate the importance of community service.