High school and college students are invited to submit entries to the 2012 Media Awareness Student Video PSA Competition. The goal is to produce a 30- or 60-second Public Service Announcement promoting “Media Literacy” in its broadest sense.

Potential topics include, but are not limited to:

• Stereotyping in the Media
• Centralization of Media Ownership
• Media Violence
• Children & The Media
• Media & Politics
• Consumerism/Advertising/Materialism

Potential media include, but are not limited to:

• TV
• Film
• Web
• Print (Newspaper, Books, Magazines)
• Radio
• Videogames

Productions will be judged on creativity, originality of idea, technical quality, and effectiveness of intended message.

Prizes

Winning entries will be screened at the Annual Media Awareness Day at Niagara University and may be posted on the Niagara University website. In addition, winners will receive the following cash awards in both the High School and College divisions:

• First Prize — $100
• Honorable Mention — $50

Please see the official entry form for submission guidelines and a complete list of regulations.

About Media Awareness Day

Media Awareness Day is an annual event sponsored by Lambda Pi Eta, the Communication honor society of Niagara University and the Communication Studies Department of Niagara University. The event was created to foster awareness and understanding of the mass media. By learning how the media operate in terms of disseminating information, individuals can begin to interpret media-created messages and form their own educated opinions about the world.

• Entries must be postmarked by: March 16, 2012
• Winners announced: April, 2012