ACRL Western New York / Ontario Chapter Spring 2004 Conference

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ACRL Western New York / Ontario Chapter
Spring 2004 Conference

Marketing Services, Managing Time:
What They Didn't Tell Us In Library School

Friday, April 30, 2004
The Roycroft Inn
40 South Grove Street
East Aurora, NY 14052

Conference Overview

In library school they taught us how to catalog anything that moves (and everything that doesn’t!) and how to answer reference questions that would drive a “normal” person crazy, but they were conspicuously quiet about our day-to-day problems. In our everyday lives we’re confronted with management issues - how to sell our services to our different clients as well as how to make the best use of our time. We’re also trying to please everyone while not becoming a burned out shell of a librarian.

Session One

Faculty Outreach/Marketing Libraries

Doug Horne
Head, Academic Liaison, University of Guelph Library

This session will explore the various and emerging ways that Librarians are making links with faculty and other members of the academic user community. The research and information-seeking habits of our users have been changing quickly in recent years, and we have had to find new ways to communicate with them in order to attempt to meet their needs. Topics covered will include assessing user needs, reaching out to new and diverse user groups, and delivering information in ways that suit changing needs and habits. At the University of Guelph, we are only beginning much of this work, and it is hoped that those attending will be able to share their own experiences with these issues.

Doug Horne is Head of Academic Liaison at the University of Guelph Library, where he has worked in various roles during the past twelve years. Doug has been involved in the development of networked information, web development, and the creation of a web-based data services, and has published and presented sessions on all of these topics. Most recently he has taken on the challenge of managing a group of Liaison Librarians who perform a wide range of evolving tasks at Guelph.

Session Two

Time Management for Librarians: Taming the Beast!

Helen Salmon
Associate Chief Librarian for User Services at the University of Guelph Library

This session will provide a brief overview of basic time management concepts and techniques that have proven to be effective in libraries and other non-profit settings. Learn practical ways of managing your time so that the right work gets done in the time available for it. What are the barriers to good time management? What tools are available to help you tame the chaos? Topics covered will include planning and prioritizing tasks, identifying time-wasters, dealing with interruptions and procrastination, managing email, organizing your workspace, and working effectively with and through others.

Helen Salmon is the Associate Chief Librarian for User Services at the University of Guelph Library. She holds an M.A. in English Literature and a Master of Library Science degree, both from the University of Western Ontario. Helen has worked as an academic librarian for the past twenty-two years, and has held a variety of management positions within reference and information services.She currently manages User Services at the University of Guelph Library, which includes the departments of Information Services, Archival and Special Collections, Academic Liaison, Evaluation and Analysis, and Information Resources. Her past publications include editing the Canadian section of the International Bibliography of Theatre, reviews of young adult literature, and contributions to reference works in film studies and the social sciences.

Session Three

Student Presentations from the School of Informatics at the University at Buffalo

Community Outreach of Public Libraries to Labor: History and Purpose.
Stacey Barber
Meeting the Middle Eastern Challenge: Providing Access to Accurate and Timely Information about Islam and Arab Culture in an Atmosphere of War.
Elisabeth M. Brauza
Popular and Revisionist Pseudosciences: Challenges in Reference, Collection Development and Cataloging for Academic Libraries.
Erin Clarke
The Role of Libraries in Providing Access to Numerical Data Files for Social Science Research.
Lynn Magdol
Current Issues in Law Libraries - Distance Legal Education.
Tiffany Martin

Session Four

Fanning the Flames: Strategies for Combating Burnout and Reinvigorating Instruction

Lisa Barnett and Katherine Harris
Information Services Librarians at Ball State University

The repetitive nature of many tasks associated with bibliographic instruction produces tedium that can lead to burnout. The result is often ineffectual instruction sessions that are boring for the students and unfulfilling for the librarians. This presentation, which was originally given at LOEX ‘03, outlines strategies including self-reflection, collaboration and evaluation that provide librarians with tools to combat burnout and reinvigorate instruction sessions.

Lisa Barnett is an Information Services Librarian at Ball State University. She has a B.A. in History from the University of Southern Indiana, an M.A. in History from Kent State University and an M.L.S. from Kent State University. Katherine Harris is also an Information Services Librarian at Ball State University. She has a B.A. in English Literature from the University of South Florida, and an M.A.L.I.S. from the University of South Florida.

Poster Sessions

Creating a Win-Win New Employee Orientation
Employee orientation plans that take into account that every institution has its own culture will help make the transition less stressful for all involved parties. Creating and maintaining an orientation plan that is employee-focused, diminishes the chances of later “misunderstandings.”
Scott R. DiMarco: Director of Library Services at Herkimer County Community College in Herkimer, NY.
The Hong Kong Creativity and Innovation Resources Centre
An update of an international collaborative venture between an academic research center in Buffalo, NY, a non-government organization in Hong Kong, and the Hong Kong Public Library System.
Andrew Dutcher is the Information Technologies Specialist at the International Center for Studies in Creativity at Buffalo State College.
Bridging the Divide Between Departments and the Library: The Never Ending Struggle
Advances in technology have in many ways isolated faculty and students from librarians and physical collections, resulting in the library not being seen as a partner in meeting a department’s teaching and research goals. Find out how the University at Buffalo has begun bridging this divide through the implementation of departmental office hours.
Cynthia Tysick is a Senior Assistant Librarian at the University at Buffalo.
A Citation Analysis of James Watson’s and Francis Crick’s Landmark 1953 Paper in Nature Describing the Chemical Structure of DNA
After an initial flurry of increasing numbers of citations (peaking in 1962 after their Nobel Prize award) there was a period of rapidly diminishing citations in the open scientific literature, until the mid- to late-1980s when there was a steady increase in the citation of their paper.
Fred Stoss is a Biological Sciences Librarian at the Science and Engineering Library, University at Buffalo.
Engineering, Mathematics and Physical Sciences Library Outreach Program
Traditionally, physicists have not used the library as much as other scientists. Now that much of what they need is on-line, it has become necessary to reach out to them. By attending Cornell Physics Department functions and national meetings for the American Association of Physics Teachers, I have been able to raise the awareness of physics faculty and students regarding valuable information sources.
Pat Viele is the Coordinator of Reference for EMPSL (Engineering, Mathematics, and Physical Sciences Library) at Cornell University. As an undergraduate she majored in biology with a minor in chemistry. She worked in medical research, took time off to raise a family and then earned her MLS from Syracuse University.
Outreach/Communications to Faculty
Working with faculty to improve library services to the student population should be a high priority for any academic librarian. Librarians gain powerful allies when they engage faculty in discussions about information technology and research skills. These faculty will then have the confidence and knowledge to incorporate "library" skills into their lesson plans and daily discussions with students. Sharing new information e-resources, new technologies and new acquisitions along with traditional skills is just part of the equation; we must be able to do so that it is both palatable and memorable.
Mary Timmons is a librarian at Monroe Community College. Her chief duties are managing the Damon City Campus Library, located in downtown Rochester. She is a graduate of the University of Albany and has extensive experience in collection development but virtual and print. She is an active member in local and national library initiatives.

Conference in Brief

8:30-9:30	Registration, Continental Breakfast and an opportunity to view poster sessions
9:30-9:45	Opening Remarks
9:45 -10:45	Faculty Outreach/Marketing Libraries (Doug Horne)
10:45-11:15	Coffee Break and an opportunity to view poster sessions
11:15-12:30	Time Management for Librarians: Taming the Beast! (Helen Salmon)
12:30-1:45	Lunch and final opportunity to view poster sessions
1:45-2:15	Student Presentations from the School of Informatics at the University at Buffalo (Liz Brauza, Erin Clarke, Lynn Magdol, Stacy Barber and Tiffany Martin)
2:15-3:30	Fanning the Flames: Strategies for Combatting Burnout and Reinvigorating Instruction (Lisa Barnett and Katherine Harris)
3:30-3:45	Closing Remarks

Presentation Materials

Stacey Barber: PowerPoint Presentation

Lisa Barnett and Katherine Harris: PowerPoint Presentation

Doug Horne: PowerPoint Presentation

Lynn Magdol: PowerPoint Presentation

Helen Salmon: PowerPoint Presentation