Faculty
Chang Huh, Ph.D., CHE
Assistant Professor
College of Hospitality and Tourism Management – Hotel & Restaurant Management
Email: chuh@niagara.edu
Phone: (716) 286-8223
Fax: (716) 286-8277
Bio
Chang Huh is an assistant professor in the College of Hospitality and Tourism Management at Niagara University. He teaches courses in Hotel and Restaurant Marketing and Analytical Methods. His philosophy of teaching is “practical knowledge and skills for life,” which means that in all of his courses, he connects subjects to his life experiences and real-world situations, so that his students can easily apply their learning to their own life situations. He obtained a Certified Hospitality Educator (CHE) to improve his quality of teaching and demonstrate his lifelong learning philosophy. His research focuses on hospitality and tourism marketing, leisure behavior, and research methodology. His research has been published in peer-reviewed journals such as the International Journal of Hospitality Management, Journal of Travel Research, Tourism and Hospitality Research, Journal of Tourism and Leisure Research, Florida International University Hospitality and Tourism Review, Journal of Hospitality and Tourism, Journal of Rehabilitation, Asia Pacific Journal of Tourism Research, and Journal of Tourism Sciences Society. He is serving on the Ad-hoc editorial review board of Tourism Management. He is also an active member of the Hospitality Sales and Marketing Association International, American Marketing Association, Travel and Tourism Research Association, National Recreation and Park Association, and International Society of Travel and Tourism Educator.
Before joining the College of Hospitality and Tourism Management, Dr. Huh was an assistant professor in the Department of Parks, Recreation and Hospitality Administration, at Arkansas Tech University in Russellville, where he taught several undergraduate courses and a graduate course in hospitality and tourism marketing and research methods. One interning student who took his hospitality marketing class wrote to the head of the department that “……I have been here only a week but can already relate things that I am doing with class I have taken in Hospitality. Dr. Huh’s marketing class has come as a great help. At the time I couldn’t begin to understand why he felt we need instructions with the many different Microsoft programs but truthfully, I have already started using information he gave us in class to fulfill different projects.” He served as a vice president of South-East Chapter of Travel and Tourism Research Association, and volunteered as a consultant on several Russellville community projects.
Professor Huh earned his Ph.D. in Parks, Recreation and Tourism Resources at Michigan State University, focusing on hospitality and tourism marketing and research methods, and completed a minor in communication. While working on his Ph.D., he was a research specialist for the Michigan Travel, Tourism and Recreation Resource Center. He participated in many regional and national marketing studies. One of his most distinguished studies was “Longitudinal Midwestern Household Travel Market Telephone Survey” conducted from 1996 to 2003. He designed and administered this eight-year longitudinal telephone survey of households in the Midwest to evaluate the Michigan Travel Bureau’s advertising campaigns and to measure the characteristics and behavior of tourists in the states of Illinois, Indiana, Michigan, Ohio, Wisconsin, and the Canadian province of Ontario. Before entering the Ph.D. program, he acquired a range of hospitality and tourism work experiences as a sales manager, housekeeper, tour conductor, and restaurant manager. He earned a M.S in Hotel Management from Sejong University and a B.S in Hotel and Restaurant Management from Kyonggi University, South Korea.
Chang is a world traveler, having been to more than 50 countries. Between 1989 and 1991, he traveled around the world. One of his strongest convictions is that travel makes people well-rounded because it forces people to leave their safe zone and begin to understand all walks of life. He would like to live in Nepal, where he believes that people can live in simplicity and spirituality. He becomes a little talkative when asked about his travel and life experiences. Please visit his office and get to know him.
Focus of Teaching
- MHR346: Marketing of Hotels and Restaurants
- MHR420: Analytical Methods of Planning and Control
- MHR441: Global Marketing for Hospitality and Tourism: A Cross-cultural Approach
Current Research
- Assessing Guests' Perceptions and Opinions through the Internet: A Case of Hotels in the Niagara Falls Region
- A Study of Boat Show Attendees by their Motivations and Characteristics
- Recreation Needs Assessment Project
- A Longitudinal Investigation of Travel Expenditures
Current Involvement
- Ad-hoc editorial review board of Tourism Management
- Active member of the Travel and Tourism Research Association, National Recreation and Park Association, Hospitality Sales and Marketing Association International, and International Society of Travel and Tourism Educator.
Educational Background
- Ph.D., Park, Recreation and Tourism Resources, Michigan State University
- M.S., Hotel Management, Sejong University, South Korea
- B.S., Hotel and Restaurant Management, Kyonggi University, South Korea