Faculty

Chang  Huh, Ph.D., CHE

Professor Huh

Chang Huh, Ph.D., CHE

Associate Professor

Phone:
716.286.8223
Fax:
716.286.8277
Office Location:
St. Vincent's Hall, Room 415

Bio

Chang Huh is an associate professor in the College of Hospitality and Tourism Management at Niagara University. He teaches courses in Hotel and Restaurant Marketing, Analytical Methods, and Global Marketing for Hospitality and Tourism. His philosophy of teaching is “practical knowledge and skills for life,” which means that in all of his courses, he connects subjects to his life experiences and real-world situations so that his students can easily apply their learning to their own life situations.

Dr. Huh obtained a Certified Hospitality Educator (CHE) to improve his quality of teaching and demonstrate his lifelong learning philosophy. His research focuses on hospitality and tourism marketing, leisure behavior, and research methodology. His research has been published in peer-reviewed journals such as the  International Journal of Hospitality Management, Journal of Travel Research, Tourism and Hospitality Research, Journal of Tourism and Leisure Research, Florida International University Hospitality and Tourism Review, Journal of Hospitality and Tourism, Journal of Rehabilitation, Asia Pacific Journal of Tourism Research, and Journal of Tourism Sciences Society. He is serving on the editoral review board of of Journal of Travel Research and the Ad-hoc editorial review board of Tourism Management, Journal of Travel & Tourism Marketing, and Journal of Quality Assurance in Hospitality & Tourism. He is also an active member of the International Council on Hotel, Restaurant and Institutional Education, American Marketing Association, Travel and Tourism Research Association, International Society of Travel and Tourism Educator and National Recreation and Park Association.

Before joining the College of Hospitality and Tourism Management, Dr. Huh was an assistant professor in the Department of Parks, Recreation and Hospitality Administration at Arkansas Tech University in Russellville, where he taught several undergraduate courses and a graduate course in hospitality and tourism marketing and research methods. One interning student who took his hospitality marketing class wrote to the head of the department that “……I have been here only a week but can already relate things that I am doing with class I have taken in hospitality. Dr. Huh’s marketing class has come as a great help. At the time, I couldn’t begin to understand why he felt we need instructions with the many different Microsoft programs but, truthfully, I have already started using information he gave us in class to fulfill different projects.” He served as a vice president of Southeast Chapter of Travel and Tourism Research Association, and volunteered as a consultant on several Russellville community projects.

Dr. Huh earned his Ph.D. in Parks, Recreation and Tourism Resources at Michigan State University, focusing on hospitality and tourism marketing and research methods and completed a minor in communication. While working on his Ph.D., he was a research specialist for the Michigan Travel, Tourism and Recreation Resource Center. He participated in many regional and national marketing studies. One of his most distinguished studies was “Longitudinal Midwestern Household Travel Market Telephone Survey,” conducted from 1996 to 2003. He designed and administered this eight-year longitudinal telephone survey of households in the Midwest to evaluate the Michigan Travel Bureau’s advertising campaigns and to measure the characteristics and behavior of tourists in the states of Illinois, Indiana, Michigan, Ohio, Wisconsin and the Canadian province of Ontario. Before entering the Ph.D. program, he acquired a range of hospitality and tourism work experiences as a marketing and sales manager, housekeeper, tour conductor and restaurant manager. He earned an M.S in Hotel Management from Sejong University and a B.S. in Hotel and Restaurant Management from Kyonggi University, South Korea.

Dr. Huh is a world traveler, having been to more than 50 countries. Between 1989 and 1991, he traveled around the world. One of his strongest convictions is that travel makes people well-rounded because it forces people to leave their safe zones and begin to understand all walks of life. He would like to live in Nepal, where he believes that people can live in simplicity and spirituality. He becomes a little talkative when asked about his travel and life experiences. Please visit his office and get to know him.

Educational Background

  • Ph.D., Park, Recreation and Tourism Resources, Michigan State University
  • M.S., Hotel Management, Sejong University, South Korea
  • B.S., Hotel and Restaurant Management, Kyonggi University, South Korea

Teaching Courses

  • MHR 420: Analytical Methods of Planning and Control
  • MHR 435: Strategic Management in Hotels and Restaurants
  • MHR 438: Luxury Hotel Marketing and Sales
  • MHR 441: Special topic - Global Marketing for Hospitality and Tourism
  • HRT 401/402: Honors Thesis
  • HRT 499: Independent Research

Current Research Interests

  • Hotel Self-Service Technology (SST)
  • Green nudge in hotels
  • Hotel room noise experiment
  • Niagara Falls brand study

Selected Peer-Refereed Journal Publications

  • Huh, C. & Frye, W. (2011). Changes in propensity to search for travel information online over time: A cohort analytical approach. Journal of Quality Assurance in Hospitality & Tourism, 12(3), 157-176.
  • Kang, K-H., Lee, S-K., & Huh, C. (2010). Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management, 29(1), 72-82.
  • Huh, C., Kim, S-H., & Noh, J-H. (2009). The investigation of the effect of mass media in the relationship between high gasoline prices and travel intentions: An agenda-setting theory. Daehan Journal of Business, 22(2), 1141-1158.
  • Huh, C. & Vogt, C.A. (2008). Changes in residents’ attitudes toward tourism: A cohort analytical approach. Journal of Travel Research, 46(4), 446-456.
  • Kim, M-K. & Huh, C. (2007). Does community attachment matter?: The causal relationships between community attachment, perception of economic impacts, and residents’ support for tourism. Journal of Tourism and Leisure Research. 19(1), 297-312.
  • Singh, A.J., Kim, H-B., & Huh, C. (2006). Differential impacts of information technology services in the Korean hotel industry: A study of management perceptions. Florida International University Hospitality and Tourism Review. 25(2), 78-89.
  • Kim, H-B, Singh, A.J., & Huh, C. (2005). Information technology practices and performance impacts: a case of the Korean hotel industry. Journal of Hospitality and Tourism, 3(2), 1-20.
  • Vogt, C.A., Kah, A., Huh, C., & Leonard, S. (2004). Sharing the heritage of Kodiak Island with tourists: Views from the hosts. Asia Pacific Journal of Tourism Research, 9(3), 239-254.

Selected Peer-Refereed Conference Presentations

  • Choi, Y., Davis, D., & Huh, C. (2014). Is there any relationship between students’ computer self-efficacy (CSE) and their perception of e-textbook experiences over time?. The 13th Annual Niagara University International Conference on Teaching and Learning, no pages-digital copy.
  • Vermette, P, Kline, C., Butera, P., Kot, P., Goacher, R., Halm, D., Sanchez, L., Huh, C., Carpenter, J., Tong, Y., Choi, Y., Churcher, K., Gallo, M., & Moore, D. (2014). A new FLC: What? so what? now, what?. The 13th Annual Niagara University International Conference on Teaching and Learning, no pages-digital copy.
  • Drinkert, A., Lee, M-J., & Huh, C. (2014). A profile of an emerging spa market in luxury hotels and resorts: A posteriori market segment approach. In Hanqin Qiu (Eds.), Proceedings of the 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 317.
  • Chang, H-W. Kim, S-H., Lee, M-J., & Huh, C. (2013). Would non-price energy conservation nudges work towards hotel guest’s pro-conservation behavior?. The 2013 International CHRIE Conference. no pages-digital copy.
  • Witte, I. & Huh, C. (2013). Mystery shopping in the luxury hospitality industry: service quality assurance from an employee perspective. In Chang Huh (Eds.), Proceedings of the 2013 Korea America Hospitality and Tourism Educators Conference, 3, 155-162.
  • Thanheiser, F. & Huh, C. (2013). Generation Y’s pre-purchase information search preferences in hotel choice: traditional versus social media. In Chang Huh (Eds.), Proceedings of the 2013 Korea America Hospitality and Tourism Educators Conference, 3, 149-154.
  • Chang, H-W., Lagueux, J., & Huh, C. (2012). An importance performance analysis of frontline employees’ customer oriented behaviors and personality traits by hotel segment. Proceedings of the 2012 International CHRIE Conference. no pages-digital copy.
  • Madsen, R., & Huh, C. (2012). Understanding the motivational factors that influence people to become roller derby fans. 2012 North American Society for Sport Management (NASSM) Conference, Seattle, Washington.
  • Rudloff, B., Lee, J-W., & Huh, C. (2012). The relationship among customer-to-customer interactions, customer-to-employee interactions and themed cruisers’ experience. In Chihyung Ok (Eds.), Proceedings of the 2012 Korea America Hospitality and Tourism Educators Conference, 2, 42-55.
  • Loeffler, A., & Huh, C. (2012). A study of adopters of hotel mobile applications: A diffusion of innovation theory, In Chihyung Ok (Eds.). Proceedings of the 2012 Korea America Hospitality and Tourism Educators Conference, 2, 130-137.
  • Poprawka, D., & Huh, C. (2012). An assessment study of social networking sites in hotels: A mixed-methods approach, In Chihyung Ok (Eds.). Proceedings of the 2012 Korea America Hospitality and Tourism Educators Conference, 2, 148-154.

Current Involvement

Service

Service to University

  • Jan. 2014 ~ Present, Senate Outcomes Assessment Committee
  • Jan. 2013 ~ Present, University Blackboard Template Team
  • Sep. 2011 ~ Present, NU Enrollment Committee
  • Sep. 2009 ~ Present, Fulbright Scholarship Committee

Service to College

  • Sep. 2013 ~ Present, Chair of College Curriculum Committee
  • Sep. 2013 ~ Present, Chair of the Online Course Design Quality Review Committee
  • Sep. 2013 ~ Present, Chair of College Outcome Assessments Committee
  • Sep. 2013 ~ Present, Co-chair of the Institution’s self-study for Accreditation Commission for Programs in Hospitality Administration (ACPHA) Reaccreditation
  • Oct. 2011 ~ Present, Executive Editor, eConcierge (monthly College electronical news)
  • Oct. 2008 ~ Present, College Webmaster

Awards

  • The Best Undergraduate Research Paper, “A profile of luxury hotel guests in sustainable green services: A posteriori market segment approach,” 2014 Korea America Hospitality and Tourism Educators Conference, UNLV Stan Fulton Building, Las Vegas, Nevada, U.S.A., April 25 – 26, 2014.
  • The Best Undergraduate Research Paper, “Mystery Shopping in the Luxury Hospitality Industry: Service Quality Assurance from an Employee Perspective,” 2013 Korea America Hospitality and Tourism Educators Conference, UNLV Stan Fulton Building, Las Vegas, Nevada, U.S.A., April 12 – 13, 2013.
  • The Best Undergraduate Research Paper, “A Study of Adopters of Hotel Mobile Applications: A Diffusion of Innovation Theory,” The 2012 Korea America Hospitality and Tourism Educators Conference, UNLV Stan Fulton Building, Las Vegas, Nevada, U.S.A., April 7 – 9, 2012.
  • 2011 Outstanding Reviewer of Scientific Papers in Lodging, International Council on Hotel, Restaurant, and Institutional Education Annual Conference, Denver, Colorado, July 27 – 30, 2011.
  • The Best Research Paper, “Changes in Patterns of Trip Planning Horizon: A Cohort Analysis Approach,” The 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, April 23 – 27, 2008.