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College of Hospitality & Tourism Management

Chang Huh, Ph.D., CHE

Chang Huh, Ph.D., CHE

Associate Professor

Email:
chuh@niagara.edu
Phone:
(716) 286-8223
Fax:
(716) 286-8277
Office Location:
St. Vincent's Hall, Room 424

Bio

Chang Huh is an associate professor in the College of Hospitality and Tourism Management at Niagara University. He teaches courses in Hotel and Restaurant Marketing, Analytical Methods, and Global Marketing for Hospitality and Tourism. His philosophy of teaching is “practical knowledge and skills for life,” which means that in all of his courses, he connects subjects to his life experiences and real-world situations so that his students can easily apply their learning to their own life situations.

Dr. Huh obtained a Certified Hospitality Educator (CHE) to improve his quality of teaching and demonstrate his lifelong learning philosophy. His research focuses on hospitality and tourism marketing, leisure behavior, and research methodology. His research has been published in peer-reviewed journals such as the  International Journal of Hospitality Management, Journal of Travel Research, Tourism and Hospitality Research, Journal of Tourism and Leisure Research, Florida International University Hospitality and Tourism Review, Journal of Hospitality and Tourism, Journal of Rehabilitation, Asia Pacific Journal of Tourism Research, and Journal of Tourism Sciences Society. He is serving on the editoral review board of of Journal of Travel Research and the Ad-hoc editorial review board of Tourism Management, Journal of Travel & Tourism Marketing, and Journal of Quality Assurance in Hospitality & Tourism. He is also an active member of the International Council on Hotel, Restaurant and Institutional Education, American Marketing Association, Travel and Tourism Research Association, International Society of Travel and Tourism Educator and National Recreation and Park Association.

Before joining the College of Hospitality and Tourism Management, Dr. Huh was an assistant professor in the Department of Parks, Recreation and Hospitality Administration at Arkansas Tech University in Russellville, where he taught several undergraduate courses and a graduate course in hospitality and tourism marketing and research methods. One interning student who took his hospitality marketing class wrote to the head of the department that “……I have been here only a week but can already relate things that I am doing with class I have taken in hospitality. Dr. Huh’s marketing class has come as a great help. At the time, I couldn’t begin to understand why he felt we need instructions with the many different Microsoft programs but, truthfully, I have already started using information he gave us in class to fulfill different projects.” He served as a vice president of Southeast Chapter of Travel and Tourism Research Association, and volunteered as a consultant on several Russellville community projects.

Dr. Huh earned his Ph.D. in Parks, Recreation and Tourism Resources at Michigan State University, focusing on hospitality and tourism marketing and research methods and completed a minor in communication. While working on his Ph.D., he was a research specialist for the Michigan Travel, Tourism and Recreation Resource Center. He participated in many regional and national marketing studies. One of his most distinguished studies was “Longitudinal Midwestern Household Travel Market Telephone Survey,” conducted from 1996 to 2003. He designed and administered this eight-year longitudinal telephone survey of households in the Midwest to evaluate the Michigan Travel Bureau’s advertising campaigns and to measure the characteristics and behavior of tourists in the states of Illinois, Indiana, Michigan, Ohio, Wisconsin and the Canadian province of Ontario. Before entering the Ph.D. program, he acquired a range of hospitality and tourism work experiences as a marketing and sales manager, housekeeper, tour conductor and restaurant manager. He earned an M.S in Hotel Management from Sejong University and a B.S. in Hotel and Restaurant Management from Kyonggi University, South Korea.

Dr. Huh is a world traveler, having been to more than 50 countries. Between 1989 and 1991, he traveled around the world. One of his strongest convictions is that travel makes people well-rounded because it forces people to leave their safe zones and begin to understand all walks of life. He would like to live in Nepal, where he believes that people can live in simplicity and spirituality. He becomes a little talkative when asked about his travel and life experiences. Please visit his office and get to know him.

Focus of Teaching

  • MHR 346: Marketing of Hotels and Restaurants
  • MHR 420: Analytical Methods of Planning and Control
  • MHR 438: Luxury Hotel Marketing and Sales
  • MHR 441: Global Marketing for Hospitality and Tourism
  • HRT 401: Honors Thesis
  • HRT 499: Independent Research

Current Research

  • Green Hotel Guests: What makes them willing to pay more
  • Hotel Self-Service Technology (SST): Views from Hotel Guests
  • The Relationship between Hotel Employee Characteristics and Guest Satisfaction

Selected Peer-Refereed Journal Publications

  • Huh, C. & Frye, W. (2011). Changes in propensity to search for travel information online over time: A cohort analytical approach. Journal of Quality Assurance in Hospitality & Tourism, 12(3), 157-176.
  • Kang, K-H., Lee, S-K., & Huh, C. (2010). Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management, 29(1), 72-82.
  • Huh, C., Kim, S-H., & Noh, J-H. (2009). The investigation of the effect of mass media in the relationship between high gasoline prices and travel intentions: An agenda-setting theory. Daehan Journal of Business, 22(2), 1141-1158.
  • Huh, C. & Vogt, C.A. (2008). Changes in residents’ attitudes toward tourism: A cohort analytical approach. Journal of Travel Research, 46(4), 446-456.
  • Kim, M-K. & Huh, C. (2007). Does community attachment matter?: The causal relationships between community attachment, perception of economic impacts, and residents’ support for tourism. Journal of Tourism and Leisure Research. 19(1), 297-312.
  • Singh, A.J., Kim, H-B., & Huh, C. (2006). Differential impacts of information technology services in the Korean hotel industry: A study of management perceptions. Florida International University Hospitality and Tourism Review. 25(2), 78-89.
  • Kim, H-B, Singh, A.J., & Huh, C. (2005). Information technology practices and performance impacts: a case of the Korean hotel industry. Journal of Hospitality and Tourism, 3(2), 1-20.
  • Vogt, C.A., Kah, A., Huh, C., & Leonard, S. (2004). Sharing the heritage of Kodiak Island with tourists: Views from the hosts. Asia Pacific Journal of Tourism Research, 9(3), 239-254.

Educational Background

  • Ph.D., Park, Recreation and Tourism Resources, Michigan State University
  • M.S., Hotel Management, Sejong University, South Korea
  • B.S., Hotel and Restaurant Management, Kyonggi University, South Korea

Current Involvement

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